After Blinkit, Zomato Starts Experimenting With Generative AI

After Blinkit, Zomato Starts Experimenting With Generative AI

SUMMARY

Zomato is looking to hire for machine learning, data science and NLP roles to build products based on generative AI

The company is looking to integrate AI into multiple customer-facing features, including search engines and notifications

Zomato’s move comes as Blinkit has launched ‘Recipe Rover’, a generative AI-based engine that generates recipes and helps find ingredients

Listed foodtech giant zomato has started experimenting with generative AI after Blinkit launched a generative AI-based product earlier this month.

One of the sources cited by the ET said that the listed food delivery platform is looking to hire for machine learning (ML), data science and natural language processing (NLP) roles to build products based on generative AI.

Zomato is said to have appointed a head of AI product development to drive these efforts. The company is looking to integrate AI into multiple customer-facing features, including search engines and notifications, along with backend tools such as product photography and customer support, among others.

The sources cited by the publication said both Zomato and Blinkit will make use of the generative AI tools developed. The foodtech is also reported to have been working with the likes of Google, Adobe, OpenAI and Microsoft for its AI product development.

A Zomato spokesperson confirmed the development.

“Over the past year, Zomato has tuned neural networks that predict food preparation and delivery time, amongst other things. Similarly, Blinkit has used machine learning to optimise supply-chain cost and reduce delivery times,” the spokesperson said.

He added, “We are experimenting with generative AI. For example, on its app, Blinkit now provides almost unlimited recipes, along with ingredients required.”

The Zomato spokesperson added that the two group companies – Zomato and Blinkit – have continuously hired engineers with machine learning skills for the past few years.

The foodtech’s move also comes as Blinkit recently announced its generative AI engine – Recipe Rover, a ChatGPT- and Midjourney-powered product that suggests recipes and helps find ingredients.

The move also comes off the back of many Indian startups looking to create products based on generative AI. A case in point is the edtech decacorn BYJU’S, which launched three generative AI-powered products earlier this week.

The edtech company launched BYJU’S WIZ, a suite of three AI transformer models — BADRI, MathGPT and TeacherGPT. 

MakeMyTrip founder Deep Kalra also said that the online travel agency (OTA) is looking to build core capabilities using generative AI and will work with players in the space to make those tools.

Generative AI models such as OpenAI’s ChatGPT, Midjourney’s image generation engine and Google’s BARD, which have quickly risen to superstardom, can answer complex questions, write codes and generate content using large language models that take simple-text inputs for human-like responses. Though issues like hallucinations remain, these generative AI models have found multiple use cases in a short time.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

After Blinkit, Zomato Starts Experimenting With Generative AI-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

After Blinkit, Zomato Starts Experimenting With Generative AI-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

After Blinkit, Zomato Starts Experimenting With Generative AI-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

After Blinkit, Zomato Starts Experimenting With Generative AI-Inc42 Media
After Blinkit, Zomato Starts Experimenting With Generative AI-Inc42 Media
You’re in Good company