Good Glamm Group Ropes In Ex-Becca Cosmetics CEO To Helm International Ops

Content-to-commerce platform Good Glamm Group has appointed ex-Becca Cosmetics CEO Lauren Bloomer as the president of its international arm. 

In her new role, Bloomer will lead the Good Glamm Group’s international growth and expansion. 

In a statement, Good Glamm Group said that Bloomer has also been appointed to the board of “Wyn Beauty by Serena Williams” as the startup’s representative. 

It is pertinent to note that the Good Glamm Group, in April, formed a joint venture (JV) with former tennis player turned entrepreneur Serena Williams to launch her (the player’s) beauty brand in the US.

“I’m thrilled to join the Good Glamm Group. With a shared passion for innovation and excellence, I look forward to working with this talented team to advance our vision and establish Good Glamm as a leading global beauty company,” Bloomer said.

Commenting on the appointment, Good Glamm Group’s group founder Darpan Sanghvi added, “After a successful launch of our international business, we are now delighted to welcome Lauren to the Good Glamm Group to drive our next phase of growth… Lauren’s strategic insight and dynamic leadership will be invaluable as we continue to expand and innovate in the beauty space”.

An alumna of Wharton Business School and Dartmouth College, Bloomer counts more than two decades of experience under her belt. Prior to serving as the CEO of Becca Cosmetics, she also worked with Estee Lauder, The Clorox Company, and the Boston Consulting Group.

The latest appointment comes at a time when much has been happening at the company. In April, the CEO of the platform’s D2C vertical The Good Brands Co, Sukhleen Aneja, bid adieu to the company. 

Prior to that, it was also reported that the startup laid off around 150 employees, or 15% of its workforce, over the course of 12 months, as part of a restructuring exercise to turn profitable in FY25.

As part of the restructuring exercise, the company also added several new names to its C-suite, including Kamal Lath as the Group CFO, Manan Jain as Group COO, Kartik Rao as Group CPO, among others. 

Not just this, the company was also recently said to be in the final stages of deliberations to close a $70 Mn funding round at a flat valuation of $1.2 Bn. This comes as the Good Glamm Group prepares for its initial public offering (IPO) on Diwali in 2025.

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