To fuel India’s ongoing direct-to-consumer (D2C) rush, Inc42 has partnered with PayPal and Shopify to help small businesses and retail brands go digital, leverage technology and expand to global markets.
The holistic growth of D2C businesses is dependent on equipping brands with the right knowledge to scale their businesses across geographies and markets. After going through the basics of going D2C in our webinars on setting up a D2C brand and implementing scalable and seamless digital payment solutions, our focus is now on helping Indian brands leverage the ‘build local and sell global’ trend.
Looking beyond the Indian market is one way that D2C brands and businesses can maximise their revenue growth and create brand awareness on a global scale. During the webinar, Udit Khanna, cofounder of luxury textiles brand Tilfi Banaras and moderator Apurva Chamaria, SVP, Tech Mahindra will talk about the challenges of taking a brand global and the way forward for cross-border ecommerce.
Learn about the best practices for selling in multiple geographies, challenges of understanding consumer behaviour across borders and how to capitalise on the ‘Make In India’ wave to boost revenue by selling abroad.
- Date: December 9, 2020
- Time: 3 PM
#GoingD2C: How To Take Your D2C Brand Global
There is no denying that ecommerce, particularly the D2C model, has grown tremendously in recent months due to the lockdown and the pandemic-induced fear of buying from physical stores and retail outlets. In the first six months of this year alone, the contribution of ecommerce to retail rose to 4.5% compared to 1.5% in the past three years.
With the world moving towards online selling and retail automation, even traditional brands and small and medium businesses have started selling their products directly to consumers. Reaching audiences online has never been easier, thanks to the proliferation of ecommerce platforms and marketing tools.
However, there are still a lot of bottlenecks for new brands and this is where enablers such as PayPal and Shopify are playing a huge role.
Ecommerce platform Shopify provides retail businesses access to its wide range of cross-border services and tools, thus helping them increase visibility, acquire more customers and also generate more revenue. The platform has worked with over 10 Lakh businesses in 175 countries and processed over $200 Bn in gross sales.
Payments major PayPal engages with online sellers and D2C brands to enable digital financial services and payments on their native ecommerce platforms in a more secure way. With support for multiple payment modes, PayPal has over 350 Mn active users in more than 200 markets.
Powered by these giants, the third #GoingD2C webinar will help businesses understand:
- The emerging cross-border ecommerce opportunities
- Best practices and recommendations for scaling across geographies
- Challenges in setting up global ecommerce stores, payments, logistics and compliance
- Tricks and strategies for generating demand, marketing and customer engagement
About The Speakers
Udit Khanna is the cofounder of Tilfi Banaras, a heritage luxury textile brand based in Varanasi. A seasoned entrepreneur, Udit has previously run and exited businesses in the UK and in Kazakhstan.
In just over four years, Tilfi has established itself as one of the leading brands in Banarasi textiles. By being digital-first, Tilfi has enabled patrons of these fine crafts around the world to get access to the brand’s timeless Banarasi weaves.
The company has been growing more than 60% year-on-year with almost all of its revenues from its own website. The company now boasts of over 6,000 HNI customers from over 30 countries. The business has also grown over 80% since pre-lockdown levels.
The webinar will be moderated by Apurva Chamaria who has donned many hats over the years — currently, SVP at Tech Mahindra, Chamaria is also an active angel investor and a charter member of TiE, New Delhi. Prior to joining Tech Mahindra, he has worked with brands such as Rategain, and HCL Technologies.
As an investor, Chamaria focusses on sectors including fintech, AI, mixed/augmented/virtual reality, content, video and more. Over the years, he has invested in more than 20 startups in India, such as Witty Feed, Josh Talks, Chqbook, Innov8, Lucideus Tech, Skill Acquire and more.