GOAT Brand Labs Completes 100% Acquisition Of Frangipani

GOAT Brand Labs has completed acquisition of the remaining stake in Frangipani, in line with the terms initially set during their majority acquisition in 2021.

Back in 2021, GOAT Brand Labs invested in Frangipani, a kidswear label brand. Founded in 2012 by Sunaina Patel, Mansi Kilachand, Frangipani focuses on trendy, high-quality clothing for children and women at affordable prices.

“As founders of this business, which was started as a brand for our own kids and has always been a labour of love for us, we are happy that the partnership with GBL has been successful. We hope that in GBL’s capable hands, the brand will achieve newer heights,” Patel and Kilachand, said.

“Sunaina and Mansi have played a pivotal role in growing Frangipani over the last 10 years. With GBL taking full control, we will continue using all our D2C platform capabilities to accelerate the brand for the next level of growth,” Rishi Vasudev, CEO and cofounder of GOAT Brands Labs, said.

Founded in 2021 by Rishi Vasudev and Rameswar Mishra, GOAT collaborates with D2C founders and helps them to scale their brands. Its portfolio of brands includes Chumbak, The Label Life, Pepe Inner Fashion, trueBrowns, Abhishti, Neemli Naturals, Breakbounce, NutriGlow, Voylla and Imara, among others.

GOAT Brand Labs raised $50 Mn in an equity and debt part in its Series A round in 2022. It counts Tiger Global, Flipkart, Mayfield, Winter Capital, Nordstar and Better Capital as its investors.

In India, it competes with the likes of UpScalio and Mensa Brands. As per an Inc42 report, the country’s D2C market is projected to become a $300 Bn space by 2030, growing at a CAGR of 24%.

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