Getting Bigger: InMobi Hits Billion Mobile Devices In Q4 2014

Mobile ad platform InMobi has announced that it reached over one billion unique mobile devices on its network in Q4 2014, making it the only mobile-first advertising platform to reach this landmark milestone.

As per the company, 43% of unique mobile devices on InMobi’s network come from advanced mobile markets in North America and Western Europe. Whereas, Asia Pacific, which accounts for 38% of InMobi’s audience, is the second largest contributor, while Latin America makes up a further 10%.

Key Stats

Global reach: Over 1 billion active unique mobile devices
Leading app categories consumed by devices : Entertainment (36%), Games (27%), News & Lifestyle (24%) and Social & Messaging (13%)
Android devices outnumber iOS devices by 30%
Distribution of consumers: APAC 38%; Europe 24%, North America 19%, LATAM 10%
Ad requests (per day): 6 billion

Here is a detailed inforgraphic:

“Our commitment to creating a rich and unique mobile ecosystem is what sets us apart and has helped us reach this milestone,” said Naveen Tewari, Founder and CEO, InMobi . “We are reimagining advertising at its core, and now, with over one billion devices on our network, we are well-positioned to deliver on that promise.”