Gabit Acquires Swedish Näck To Foray Into The Supplement Market

Deepinder Goyal-backed healthtech startup Gabit has made its first international acquisition in the form of Sweden-based nutrition brand Näck. The smart ring manufacturer said that the acquisition would help it to offer a complete health care ecosystem to its users.

“This acquisition is a natural next step, because the impact of what you put into your body should be just as measurable as how you move, sleep, recover, and live. When supplements, diagnostics, and continuous tracking come together, health stops being vague and starts becoming measurable,” Gabit founder Gaurav Gupta said.

For context, Näck offers supplements like multivitamins, whey protein, plant protein, among others. The acquisition would allow Gabit to directly offer supplements to its users so that they can monitor their effects in real time.

This adds on to the three-year old startup’s bid to become a one-stop platform for all health and wellness needs. Founded in 2022 by former Zomato cofounder Gaurav Gupta and Aparna Shahi, Gabit is primarily known for its Gabit Smart Ring. The smart ring tracks key health metrics such as sleep, fitness, nutrition, and stress. 

Besides, it also offers a companion app that provides AI-driven insights, personalised fitness routines, nutrition plans, and habit coaching, positioning the product as a one-stop wellness platform.

The acquisition comes shortly after Gabit raised fresh funding from actor Ranbir Kapoor and musician Badshah. The startup has raised close to $10 Mn since inception from investors like Norwest Venture Partners, Eternal founder Deepinder Goyal and CRED founder Kunal Shah. 

The health tech startup’s foray into the supplement market comes at a time when the segment is experiencing rapid growth. By 2030, the segment is expected to reach a value of $16.57 Bn from $6.94 Bn in 2022, growing at a CAGR of 12%.