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Fresh From Farm Bags Funding To Offer Retailing Solutions To Fruit Sellers

InCred Alternative Hits First Close Of Maiden PE Fund
SUMMARY

The funds will be utilised for team expansion, tech enhancement, and to introduce new product lines

Founded by Rohit Nagdewani, F3 is an online platform which takes charge of retailers' operations, overseeing procurement, handling, sorting, and distribution, enabling them to focus solely on driving sales

The startup converts fruit vendors into mini- franchises and sources, grades and handles fruit for them allowing them to focus on only sale

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Fresh From Farm, a fresh fruits demand consolidation platform, has secured $2 Mn in a Pre-Series A funding round led by Inflection Point Ventures and angel investor Ashish Kacholia. 

The fresh proceeds will be deployed for team expansion, tech enhancement and to introduce new product lines. This aligns with Fresh From Farm’s growth strategy, positioning it for continued success and expansion in the marketplace, the startup said in a statement. 

Fresh From Farm takes charge of retailers’ operations, overseeing procurement, handling, sorting, and distribution, enabling them to focus solely on driving sales.

Founded by Rohit Nagdewani, Fresh From Farm is an online platform which takes charge of end-to-end solutions for fruit retailers’ operations by overseeing procurement, handling, sorting, and distribution. The startup converts fruit vendors into mini- franchises and sources, grades and handles fruit for them allowing them to focus on only sales. 

Nagdewani said, “Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in Delhi NCR. While currently delivering at over 300+ locations every day, our key focus at wastage reduction and efficient demand consolidation have allowed for our retailer partners to earn an average of 29% more than working through traditional channels. On the growth front, we are aiming to touch INR 100 Cr ARR by the end of this calendar year.”

The startup claims to have more than 15 premium products which are delivered directly to the retailers’ doorsteps each morning. As per the startup, this approach not only saves valuable time and energy but also eliminates retailers’ need to make daily trips to the nearest wholesale markets. 

Earlier this year, yet another agritech startup called KisanKonnect bagged $3.7 Mn funding to offer climate-smart solutions to farmers. 

Recently, Indian agritech major Ninjacart announced a strategic investment in Philippines-based agri-fisheries startup Mayani to expand operations and venture into fisheries.

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