The funding frenzy in ecommerce was based on the assumption that the market won’t have disruptions, and the folks dominating the market today will continue to dominate the market 30 years later too. Now Floats’ Digital Desh Drive report, titled ‘Inside the Internet of India’ indicates that may not be the case.
Early this year a team from and management consulting company Zinnov and NowFloats, a technology company enabling small & local businesses to get online, took a car ride from Amritsar to Kanyakumari to understand how small businesses are using the internet for growth.