“I’m so unfamiliar with the gym, I call it James!” – Ellen Degeneres
Well! This is the story of many people around us. While some get burdened with twelve-hour workdays and stretched schedules, others just find ‘gymming’ a bit too expensive for their pockets. This further complements the fact that the rate of fitness penetration in India is just 0.37% which includes only those having a fitness membership in a gym or a fitness club. Even globally, there are 67% people with gym memberships who never use them.
He was joined by another Ex-Goldman Sachs executive and IIM Kozhikode graduate, Avijeet Alagathi, who also happens to be an investor in Devi Prasad’s first startup, Candidly Couture – a women’s fashion brand. It was here that Devi forged strong bonds and found a believer in his future co-founder. BYG was something Avijeet could instantly connect with and Devi Prasad was someone he knew is the perfect partner to work with.
The BYG team also considers Arya, the team’s pet dog, to be an official co-founding member – complete with her own special title of Co-founder and Chief Troublemaker.
How It All Started: When Gyms Forget About New Members
The idea of BYG originated when a close friend of Devi Prasad was asked almost the same price for a three-month gym membership that he was paying annually. Having been raised in a middle class, highly-disciplined family, Devi Prasad understood the fact of ‘limited income, limited spending’ very well.
So, he deep dived into the overall fitness segment and found that on the consumer side – extreme price variations and lack of transparency is a major problem to be dealt with. Plus, people need to be encouraged to step into the gym without much financial burden.