FirstCry Shares Jump 8.65% Intraday To Touch INR 590.60

Kids-focused omnichannel retailer FirstCry shares surged as much as 8.65% to INR 590.60 during the intraday trading session on the BSE today (November 26).

However, the stock pared some gains to trade 6.65% higher at INR 579.70 at 2:28 PM.

The company’s market capitalisation stood at INR 30,097.11 Cr at 2:28 PM, with 9 Lakh shares changing hands during the trading session.

A few days back, FirstCry received an order to pay INR 50K as compounding fee from the Legal Metrology Department, Varanasi.

FirstCry, founded in 2010 by Supam Maheshwari and Amitava Saha, operates as an omnichannel kids and baby products marketplace. 

The company’s parent Brainbees Solutions got listed on BSE and NSE at 34% and 40% premium respectively this August. Besides its flagship brand, the company also operates Baby Hug and has expanded through its roll-up business GlobalBees, which saw a 55% revenue growth to INR 432.6 Cr in Q2 FY25.

Earlier this month, the company paid INR 1.74 Cr to tax authorities in Mumbai over GST return mismatches for financial years FY19 to FY23.

The company’s Q2 FY25 results, announced on November 14, showed significant improvement in its financials. Revenue from operations jumped 26.7% to INR 1,935.85 Cr from INR 1,527.68 Cr in Q2 FY24.

FirstCry managed to narrow its consolidated net loss by 47.4% to INR 62.85 Cr in Q2 FY25 from INR 119.41 Cr in the year-ago quarter.

The company reported strong operational metrics with 9.4 Mn unique transacting customers in Q2 FY25, marking a 16% year-on-year growth.

(The story will be updated soon)

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