FirstCry Parent Shares Decline 5%, Stock Down 10% YTD

Shares of Brainbees Solutions, the parent company of kids-focussed omnichannel retailer FirstCry, nosedived almost 5% during the early trading hours today (December 23) to  INR 608.05 apiece on BSE.

However, the stock recouped some losses during the intraday trade and was trading 3.89% lower at INR 614.45 on the BSE at 11:14 AM.

On a year-to-date basis, the stock has tanked almost 10%, underperforming benchmark equity index BSE Sensex, which has climbed over 9% during the period.

At the time of writing, the market capitalisation of FirstCry’s parent stood at INR 31,711.77 Cr  (around $37.27 Bn).

The  drop in the stock price comes two days after brokerage firm JM Financial initiated coverage on  FirstCry with a ‘buy’ rating setting a price target at INR 692. 

It is pertinent to mention that FirstCry made its Dalal Street debut in August, with its shares listing at a 34% premium on BSE and 40% premium on NSE. 

Founded in 2010 by Amitava Saha, Prashant Jadhav, Sanskriti Hattimattur and Supam Maheshwari, FirstCry is an omnichannel consumer brand for kids and baby products with operations across the country. 

Besides its flagship brand, Brainbees also operates Baby Hug and has expanded through its roll-up business GlobalBees. 

On the financial front, the company’s Q2 FY25 results, showed substantial growth in its topline. Revenue from operations jumped 26.7% to INR 1,935.85 Cr from INR 1,527.68 Cr in Q2 FY24.

FirstCry managed to narrow its consolidated net loss by 47.4% to INR 62.85 Cr in Q2 FY25 from INR 119.41 Cr in the year-ago quarter.

The company has raised more than $1.14 Bn in multiple funding rounds, with notable investors including SoftBank, ChrysCapital, and Vertex Ventures, as of July.

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