Fintech Startup Kissht Ropes In Sachin Tendulkar As Investor

Mumbai-based fintech startup Kissht has roped in cricketer Sachin Tendulkar as its strategic investor and brand ambassador.

Although the company did not disclose the financial terms of the deal, but said that the move will help it boost business and strengthen its offerings in credit financing. 

As per the startup, the collaboration will also include various campaigns and integrated marketing initiatives where Tendulkar is set to participate in.

“It’s a delight to be associated with Kissht, a brand that aspires to help Indians meet their aspirations through the power of finance. Kissht’s focus on trust and accessibility struck a chord with me, and I look forward to supporting their journey in building one of the most trusted and respected digital financial platforms for millions of Indians,” Tendulkar said.

The collaboration aims to build a strong financial ecosystem rooted with trust, inclusivity, and innovation. “Together we aim to redefine how India borrows, ensuring financial access and opportunities for every Indian,” the company said. 

“While choosing the first face of the brand, we wanted someone who would not only showcase trust and dependability but also represent our core propositions of speed and transparency. As a brand made in India, designed to serve Indians, being represented by ‘The God’ of the sport that every Indian swears by, is a moment of pride for the Kissht family,” Ranvir Singh, founder and CEO of Kissht said. 

Founded in 2015 by Singh and  Krishnan Vishwanathan, Kissht is a digital lending platform which claims to offer quick and easy access to credit on “lowest interest rates.” It offers personal loans up to INR 5 Lakh with minimal documentation with a complete digital process.  

In August, Tendulkar floated his own sports brand joining hands with former Swiggy Instamart head Karthik Gurumurthy and Karan Arora, another former Swiggy executive joining as the third cofounder. The startup is also in the advanced stages of securing funding from a leading venture capital firm, The Economic Times reported. 

Last year, Tendulkar also invested an undisclosed amount in Hyderabad-based AZAD Engineering. 

On the financial side, OnEMi Technologies Pvt Ltd, the parent of Kissht, witnessed a 47% surge in its net profit to INR 95.5 Cr in the financial year 2022-23 (FY23) on the back of a strong growth in its business.The company reported a net profit of INR 62.6 Cr in FY22.

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