The home services industry, which is a $100 Bn market, has seen number of startups entering the domain off late. The industry deals with chores like managing home services which can extend from finding a tutor to a plumber and lot more.
The startups in this domain understand the pain points of every household and provide customary solutions. They interact daily with the two genre of customers, one who provides services and other who is at the receiving end. A startup which can manage both end properly, impacts the consumer ideally.
Your customer doesn’t care how much you know until they know how much you care. ~ Damon Richards
Which is exactly what Indian startups are depicting today, with their constant efforts to cultivate identity, attachment, and trust in their customers.
The startups have understood the way to indulge with people and serve social causes as they try to solve those issues that people face everyday. From time to time startups get engaged with the society and try something out of the box initiatives.
The most recent and one of the relevant example of this was after Nepal Earthquake. Several startups like Paytm, Oxigen, Ketto, Freecharge, Shopclues and many more came forward with different strategies to generate relief funds for the survivors of Nepal Earthquake.
A new startup in town, Findyahan, a hyperlocal services marketplace has come forward to take up initiative in a bid to solve the problems faced by the society.
Gurgaon which is an industrial and financial hub, faces waterlogging during monsoon due to huge potholes and strewn garbage on the roads.
Looking at the conditions of Gurgaon, home services startup, Findyahan.com had put a step forward to solve the issue and came up with, anti-mosquito/dengue drive initiative in the city in partnership with Hi Care pest control services.
According to a leading daily report, Gurgaon has been facing chronic dengue and malaria diseases for past few years. Due to this, the city recorded over 400 patients in the past two years. This year too the city witnessed 16 dengue cases and over 100 people suspected with the disease.
Understanding the seriousness of the problem, Findyahan, planned to provide remedial steps to the society. In a two day drive that took place in 10 residential societies, Findyahan, spread the awareness through campaigns and fogging.
Rachit Mathur, Founder and CEO, Findyahan said, “The drive was undertaken to fight the dreaded disease so that people in Gurgaon do not suffer the same way as last year. We felt that preventive measures should be taken to keep the disease at bay. We also have plans to carry the drive in more localities of Delhi-NCR.”
Residents of Gurgaon came forward and appreciated the effort taken by Findyahan. Residents also mentioned that the public authorities aren’t serious about the matter and have not taken much initiative for the same. However, young companies like Findyahan, are proactive about the matter.
Nirmalya Kumar, professor at London Business School, has rightly written in his book–
Branding is not merely about differentiating products; it is about striking emotional chords with consumers.
Startups with their witty marketeers, have come a long way into targeting festivals and special days like, Independence day, Mother’s day etc. The ads bring out the sentiments and offers match the needs.
Findyahan started its operation in 2013 under the leadership of Rachit Mathur & Snehil Khanor as hyperlocal services marketplace connecting skilled individuals with home businesses. Since then the startup has come a long way attending more than 600 queries daily. The startup launched a mobile app in February this year and has crossed 1,00,000+ downloads on the Google Play Store.
