Google in association with Bollywood actor-director Farhan Akhtar’s initiative MARD has recently launched a new social campaign #ReachForTheSky to increase internet literacy among women in the country.
The social campaign aims to encourage and help women to adopt the internet and excel in their lives as well as encourage existing users to help get more women online.
Last year, Google India had launched a ‘digital literacy’ initiative campaign called ‘Helping Women Get Online’ (HWGO) in collaboration with Intel, HUL and Axis Bank.
“In the last 12 months, the number of women using the internet has grown 35 per cent as against 31 per cent by men. This for the first time that women have surpassed men in using internet. This is just the start of the programme as it’s only 10 months when we launched it (the first phase),” Google India vice president and managing director Rajan Anandan said.
Farhan Akhtar said, “We’re glad we got the opportunity to collaborate with Google because MARD is about sensitising and changing mindsets, which is not something that we can statistically show. Thus, such collaborations give us a means to achieve statistically visible targets.”
No doubt empowering the young women population with information and internet related tools could transform India’s future. Through the initiative Google plans to bring company’s aim is to help bring over 50 Mn women online in the country. In last nine months, Google has undertaken a number of initiatives reaching over 1 Mn women across five states, covering 30 cities and 55 small towns.