SUMMARY
The announcement was made during the Creator Day event held in Mumbai
Three minutes or longer videos on Facebook will be eligible for the monetisation feature
Creators can monetise videos only when published from Facebook pages with 10K followers
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Social networking company Facebook has announced the launch of its video monetisation feature for Indian content creators during its Creator Day event on November 30.
Facebook said that videos from pages with 10K or more followers can be monetised, provided they are longer than three minutes. To be eligible for the monetisation plan, creators will also need to garner 30K one-minute views on their videos within 60 days, Facebook added.
With this feature, now the qualifying creators will be able to earn about 55% share of the revenue from the ads placed on their videos.
Currently, Facebook’s video monetisation programme is available to creators in more than 30 countries.
Under this process, Facebook places small ads in the middle of the eligible videos known as ‘ad breaks’.
Apart from English, the ads will also be available for content produced in vernacular languages such as Hindi, Bengali, Tamil and Malayalam.
Facebook also launched its ‘Brand Collabs Manager’ feature, using which brands can find creators to collaborate with and provide an opportunity for creating branded content.
With the Brand Collabs Manager, creators will also be able to make a portfolio of their own, making it easier for the brands to contact them for partnerships. This feature will be available in India from next year.
According to a September 2018, KPMG report, the online video viewing audience in India is projected to reach 550 Mn by FY23 from around 225 Mn in FY18.
[The development was reported by ET]
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