Evenflow Bolsters Team With Quick Commerce, D2C & Supply Chain Heads

Evenflow Brands, a Thrasio-style marketplace aggregator floated by former Uber executives, has strengthened its leadership team with four new appointments across business, category, supply chain and sourcing verticals.

The company has roped in Priyesh Singh to scale up its supply chain, Aparajitha Vijayaraghavan to lead the quick commerce segment, Prashant Agarwal to spearhead D2C business and Ruchi Shaikh to oversee the BabyPro and CRED channels at the platform.

With these appointments, Evenflow looks to further grow its profit by 6X in the next three years. 

Founded in 2021 by Utsav Agarwal and Pulkit Chabbra, Evenflow acquires and scales third-party sellers on marketplaces through operational intelligence across the value chain. 

Prior joining to Evenflow, Priyesh Singh was with sports equipment chain Decathlon, while Aparajitha Vijayaraghavan was associate director, category & monetization at quick commerce platform Dunzo. 

While, Prashant Agarwal previously worked with Hopscotch, ABFRL and Titan, Ruchi Shaikh was formerly serving HP as a project manager.

Evenflow counts GlobalBees, Mensa Brands, Upscalio, 10Club, GOAT Brand Labs and Powerhouse91 among its competitors in the ecommerce rollup segment.  

Evenflow is actively making changes in its leadership as the development follows its executive Shashank Ranjan being elevated to cofounder, last month. Ranjan, who joined Evenflow in 2022, was the head of sourcing at the company.

It acquired seven brands Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro and Frenchware. 

The ecommerce rollup model is gaining traction in India with two Thrasio style ventures – GlobalBees and Mensa Brands achieving unicorn status within a year of inception. In the model, a company acquires and invests in a number of smaller, independent brands.

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