Bengaluru-based education startup Magic Crate has raised an undisclosed amount in its third round of funding led by FireSide Ventures. Magic Crate’s existing investor 3one4 Capital was also a part of the funding round.
Magic Crate was launched in 2015 by IIT-IIM alumnus Viswanathan Ramakrishnan and ex-McKinsey consultant Karthik Lakshman.
The startup provides an inquiry- and play-based programme for early childhood learning at home. It offers a subscription-based service that produces and delivers hands-on activities for children belonging to the age group of 1.5-13.
The activities are designed by a team of early childhood experts and product designers to be educational and also entertaining. Children get the chance to explore new areas such as space or rainforests, which are mostly in their line of interest.
Magic Crate will use the funds to develop a new range of products, market the brand, and to grow the sales channel.
It had earlier raised funds from the Mohandas Pai-backed Aarin Capital in February 2016.