Disney India has made its entry into the ecommerce segment with the launch of its marketplace shopDisney, which offers Disney, Pixar, Marvel and Star Wars products from authorised international and domestic licensees.
To start with, the ecommerce platform features more than 3,000 items across categories such as toys, apparel, back-to-school, accessories and fashion, among others. “shopDisney will also be offering Disney-designed shipping boxes, special services like gift wrapping. The platform currently supports deliveries to over 500 cities in India,” it said.
“Optimised for mobile devices, shopDisney will provide users with a special online Disney touch-point access at any time. The product lineup will continue to grow to ensure consumers can always find what they want, to add the magic of Disney into their daily lives,” the company said in a release.
The ecommerce platform is also offering authentic licensed merchandise inspired by stories and characters such as Mickey and Friends, Disney Princess, Frozen, Marvel’s Avengers, Spider-Man, and more.
“With shopDisney, our endeavor is to bring genuine Disney licensed products inspired by our stories and characters to every household in the country. shopDisney will extend the magic of Disney and be a truly immersive experience for kids and families wherever and whenever they want,” Sanjeet Mehta, Executive Director and Head, Consumer Products, Disney India told ET.
— disneyindia (@DisneyIndia) November 23, 2020
Disney India tweeted, “All your favorites have arrived at a brand new location! We already know what we’re ordering first, do you? Shop Now.”
India’s ecommerce sector is growing at the fastest pace in the world. The latest redseer report noted that goods worth $4.1 Bn (INR 29,000 Cr) were sold on ecommerce platforms during the week-long festive sale, representing a 55% increase from last year’s $2.7 Bn gross merchandise value (GMV).