Dialing Up Nostalgia, Bajaj Auto Launches Chetak Electric In India

Dialing Up Nostalgia, Bajaj Auto Launches Chetak Electric In India

SUMMARY

Chetak Electric will be available in two variants based on the travel range

The company is also bullish about electric three-wheelers for India

Will Bajaj’s increased focus on electric vehicles be at the expense of its other two-wheelers?

Bajaj Auto, one of India’s largest two-wheeler manufacturers is all set to launch its first electric scooter, the Chetak Electric by January 2020. The company had stopped manufacturing traditional scooters back in 2009 and had invested heavily to motorcycle brands KTM, Pulsar, Avenger and others, which are some of the most popular in the country.

The Pune-based automotive giant is yet to reveal the price of this product and will announce it before the official launch. Banking on the nostalgia factor, the company is expected to sell the scooter in two variants — 85 km and 95 km — based on the range offered per charge.

The company was optimistic about the Electric Chetak’s chances in the market despite it not being the first electric scooter to be launched in India. In the EV two-wheeler space, companies such as Ather Energy, Tork Motors, Revolt and other manufacturers have been selling EV scooters and motorbikes in India. According to the company, there is immense potential for scooters and three-wheelers in the EV space. “We are trying to build meaningful niches with three-wheelers, superbikes and electric scooters,” said Bajaj.

The company will start selling the electric scooter in Pune and later expand to Bengaluru. A news report on Mint said the Chetak Electric will be sold from the company’s Pro Biking dealerships, which also sells the popular KTM bikes.

Despite the much-hyped Chetak EV revamp, Bajaj Auto MD Rajiv Bajaj has not been an admirer of the government’s policies for electric vehicles. He had previously voiced concerns about the government failing to set a stable target for the electric vehicle development roadmap.

Bajaj had also criticised the government’s EV policy in regard to its short-term vision. Bajaj had drafted a long open letter after the automobile and EV industry had a meeting with NITI Aayog, where it was announced that the government plans to convert all two-wheelers below 150cc to electric engines by 2025, and all the three-wheelers by 2023.

Unfortunately, the decision caused a lot of disruption among auto manufacturers, especially given the fact that the sector has been deeply impacted by the economic slowdown.

You have reached your limit of free stories
This Diwali, Get Up To 74% Off On Inc42 Plus

Become A Startup Insider With Inc42 Plus

Inc42 Plus Diwali Offer Ends In
countdownmail.com
2 YEAR PLAN
₹19999
₹6499
₹270/Month
UNLOCK 68% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹3499
₹291/Month
UNLOCK 65% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Dialing Up Nostalgia, Bajaj Auto Launches Chetak Electric In India-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Dialing Up Nostalgia, Bajaj Auto Launches Chetak Electric In India-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Dialing Up Nostalgia, Bajaj Auto Launches Chetak Electric In India-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Dialing Up Nostalgia, Bajaj Auto Launches Chetak Electric In India-Inc42 Media
Dialing Up Nostalgia, Bajaj Auto Launches Chetak Electric In India-Inc42 Media
You’re in Good company