Delhivery To Make A Strategic Investment In Vinculum To Strengthen Its D2C Offering

Gurugram-based logistics startup Delhivery has announced a strategic investment in software platform Vinculum. This investment aims at enabling omnichannel retailing for D2C enterprises, brands, brand distributors, and quick commerce companies. 

Delhivery has stated that this investment is the first part of a potential two stage deal that provides Delhivery the option to further increase its shareholding in the company after six months. 

The logistics startup is targeting the D2C enterprises and is expecting that this investment will strengthen its position as a fulfillment solutions provider in the segment. According to Delhivery, the two platforms will build a complete integrated stack to address the entire range of post-purchase needs of a D2C brand.

A deeper integration with Vinculum’s Order Management System (OMS) will be a first-of-its-kind fully-integrated E2E offering, claims Delhivery.

Vinculum enables brands to tap into the opportunity presented by ecommerce and omni channel formats. 

Commenting on the investment, Venkat Nott, founder, and CEO of Vinculum Group, said, “This lays the foundation for deep tech integration between both companies, tremendous collaboration opportunities, and immense business value for our customers.”

Delhivery claims to be operating across 18,500 pin codes. The startup provides a full suite of logistics services such as express parcel transportation, PTL freight, TL freight, cross-border, supply chain, and technology services. 

It further claims that it has fulfilled more than 2 Bn shipments since inception and today works with over 27000 customers, including large and small ecommerce participants, SMEs, and other enterprises & brands.

Delhivery seems to be trying to cope with its saga of losses. Its market share in ecommerce shipments dropped to 21.5% in FY 2022-23 (FY23) from 23% in FY22. Speculations are that the logistic startup’s market share is expected to fall further to 19% by FY30.

Consequently, in the quarter that ended in March 2023, Delhivery’s net loss jumped 32% to INR 158.6 Cr against INR 119.8 Cr in the year-ago quarter. However, net loss declined 19% from INR 195.6 Cr in the preceding December quarter.

Though Delhivery’s revenue from operations fell 10% to INR 1,859.6 Cr in Q4 FY23 from INR 2,071.7 Cr in the corresponding quarter of previous year. However, operating revenue saw a marginal increase from INR 1,823.8 Cr in the preceding December quarter of 2023.

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