Dear Readers, Opening A New Chapter For Inc42 With You; Introducing Inc42+

“Faced with information overload, we have no alternative but pattern-recognition.” Media theorist, educator and philosopher Marshall McLuhan

McLuhan was a big proponent of patterns being a way for people to remain grounded and sane in a world filled with information, data and media. It’s not just about seeing patterns in what’s already out there but seeing the patterns emerge in new ideas and new creations.

Inc42 was built on this very foundation, determined to do things differently and help our readers cut through the noise. Over the past 5 years, we have helped business leaders and innovators navigate through the ripening startup economy through our intelligent, insightful and data-backed reportage. The journey so far has been even more amazing than we hoped, and we’re endlessly grateful for your support and readership. 🙂

India’s rising stock in the global tech economy has been built on the back of startup innovation that’s impacting the lives of millions in one of the world’s largest markets. It would be safe to say that we are living in the age of technology, innovation and entrepreneurship, and consequently, The Age of Startups.

From just 3 people in a crumbling coffee shop, known as the melting pot for politicians and journalists in New Delhi’s storied past, we have grown into a team of 50+ at Inc42, as our incisive reportage, in-depth analysis, insightful features, and data-driven reports doubled in the past few months. As Indian startups turned into unicorns and disrupted industries, we too grew our range and repertoire.

As we enter a new decade, it’s time for the next phase of Inc42’s evolution.

Over the past year, we have been building up towards our most significant expansion and a whole new experience for you.

A Deep-Dive On Indian Startup Economy With Inc42+

Today, we are unveiling Inc42+, our membership programme which will help us build an even closer relationship with you while delivering upon a new mission — to get you smarter, faster with unparalleled access, deeper stories and information that matters on the Indian startup economy.

With Inc42+, we shall be delving into emerging trends and topics, exploring new perspectives and angles through our industry playbooks and bring you expert analysis by leveraging our network of experts, influencers and thought leaders in the form of podcasts and guides.

As a member, you’ll receive exclusive, in-depth commentary. You’ll join meaningful discussions with editors and writers from our newsroom and network. You’ll get access to curated events designed especially for our members as well as discounts and exclusive invites to Inc42’s flagship events. And this is just the beginning.

Besides the all-new coverage, we are also bringing a new look and design for Inc42+, which is dressed in all-black. That’s right, Inc42 finally has a dark mode.

A Fresh Take & The Future Of Media

The quest for eyeballs has been driving the media industry for far too long and was one of the key reasons for the downfall of many legacy brands. In this internet age, media companies need to embrace the DNA of technology companies and assume a reader-first approach.

Being at the intersection of startups, technology and business, we have always strived to operate with a unique and innovative perspective. With Inc42+, we are setting our foundation for the years ahead, and bringing to you a platform that allows you to leave behind the echo chambers of social media to truly understand what’s happening with depth and clarity.

With this foundation, we are also realigning all of our goals to better connect with our readers and reduce reliance on advertisers — empowering us to bring a more focused approach to our reporting, deliver a better reader experience, and work on big ideas and groundbreaking stories that are driven by our shared passion for knowledge, not eyeballs.

Inc42+ is about data-backed stories, deep insights, numerous member-only benefits, exclusive columns from the industry’s biggest thought leaders and the balanced, unbiased and incisive coverage that Inc42 has been known for, and that’s worth paying for.

Hope to see you by our side while we strive to cut down the noise and focus on what matters to you. 🙂