A Singapore-based data analytics startup, TookiTaki has raised $1 Mn in seed funding from Jungle Ventures, Rebright Partners and Blume Ventures. The funds will be used for R&D and to expand its service-as-a-software platform into new markets in Southeast Asia, Japan, Australia, and New Zealand.
On this development, Amit Anand, managing partner at Jungle Ventures said, “Consumer behavior forecasting is important in responding to strategic and tactical business decisions, especially in marketing and sales, where enterprises are always looking for new technology to help them better target and engage their customers. And TookiTaki has a strong technology proposition.”
Initially, TookiTaki had started to help advertisers target right set of audiences and optimise their social advertising campaigns, all in real time. It helps advertisers get maximum visibility on social media sites by placing their in front of the most active and relevant audience by analysing immediate and undetermined trends. Later, it started to offer data analysis and predictions services about customer behavior, marketing, and product sales for companies.
The company was founded in 2012 by Abhishek Chatterjee and Jeeta Bandopadhyay. Prior to this, Chatterjee was associated with JP Morgan and Google. Earlier, Tookitaki had raised $200,000 in funding from a group of investors, including Blume Ventures, India Internet Group and Harvard Angels.