D2C Startup Rage Coffee Achieves INR 100 Cr In Cumulative Sales In December 2023

Rage Coffee’s founder and CEO Bharat Sethi claimed that the D2C coffee startup crossed INR 100 Cr in cumulative brand sales since its inception in December 2023. 

Sethi took to LinkedIn to share the news. “I’m delighted to share that a new age coffee company that most wrote off before it started and many thought as taking on a battle ‘not worth fighting’ hit INR 100 Cr in cumulative brand sales in Dec 2023 towards the end of its 4th year of operations.”

“We achieved this figure before the beginning of our 5th year and let me tell you, a lot of it is mad hustle, execution capabilities, support of our investors and partners who’ve backed us with tremendous belief in us and most important our customers and team,” he added.

Sethi said the startup had to navigate numerous challenges to achieve this milestone with just 5-7 SKUs. 

Over 3.2 Mn customers experienced the brand’s products in various forms, from sachets to jars, directly and through Horeca partners, with 80% of them in the last 24 months, Sethi said. The CEO claimed that the coffee brand got customers from both online and offline channels, including hyperlocal and marketplaces, and there was no dependency on a single channel. 

Founded in 2019, Rage Coffee is one of the world’s first plant-based vitamin coffee. The startup claims to use handpicked beans from Ethiopian and Indian plantations.

It has expanded beyond instant coffee and also sells products like cold coffee brew bags, frothers and other merchandise. In 2022, it ventured into snack bars and cookies space, offering gluten-free snacks without preservatives. The brand also set up a 30K sq. ft manufacturing unit in Gurugram. 

Rage Coffee clocked more than 5X growth in revenue to INR 23.5 Cr in FY22 from INR 4.5 Cr in FY21. 

Rage Coffee is aiming to achieve an INR 500 Cr revenue target in 2025.

The startup counts the likes of Sixth Sense Ventures, Refex Capital, and 9Unicorns among its investors.