CCI Approves HUL’s Acquisition Of D2C Brand Minimalist

HUL will acquire a 90.5% stake in Minimalist parent for a cash consideration of INR 2,670 Cr at a pre-money enterprise valuation of INR 2,955 Cr

The FMCG major will acquire the remaining 9.5% stake in the D2C personal care brand in two years after the acquisition of 90.5% stake

Minimalist’s net profit zoomed 110% YoY to INR 10.9 Cr in FY24, while revenue from operations surged 89% YoY to INR 347.4 Cr