CBI Finally Files Case Against Cambridge Analytica Over Indian Facebook User Data Mining

CBI Finally Files Case Against Cambridge Analytica Over Indian Facebook User Data Mining

SUMMARY

An estimated 5.62 Lakh Indian users were allegedly impacted directly or indirectly by the Cambridge Analytica data mining

Cambridge Analytica later brokered this data to political marketers for election ads and campaigns

The CBI has been investigating the matter since 2018 when the scandal broke out

The Central Bureau of Investigation (CBI) has registered a case against UK-based political consulting firm Cambridge Analytica and Global Science Research LTD (GSRL), which also has an Indian entity, for “illegally harvesting the personal data Facebook users in India.” About 5.62 Lakh Indian users were allegedly affected by this data harvesting.

The CBI has initiated a preliminary inquiry against the two firms in 2018, even Mark Zuckerberg-led Facebook has confirmed that data of nearly 5.7 Lakh Indian users was illegally collected by GSRL and shared with Cambridge Analytica, which was subsequently brokered to political marketers and firms for political ads on Facebook and other social media platforms.

The CBI preliminary inquiry against Cambridge Analytica had revealed that GSRL founder and director Dr Alexander Kogan created the “thisisyourdigitallife” app, which was authorised to collect specific user data for academic and research purposes according to Facebook’s policy. However, the app collected other personal data of the users —  demographic information, pages liked, and contents on private chats —  without their knowledge or consent.

Even though only 335 users in India had downloaded the app, the app managed to collect the data of their network of friends as well. This eventually led to the data of 5.62 Lakh people being compromised. Facebook had informed the impacted users about the illicit data collection and its subsequent use.

Overall, 305K users had installed the app affecting 16 Mn users, 97% of them coming from the US.

Subsequently, the Indian government had sent letters to both Facebook and Cambridge Analytica seeking details of how the breach was perpetrated by British firm Cambridge Analytica and what measures were lacked on Facebook’s end. The social media giant was made several changes on their privacy settings, including disallowing third-party apps can no longer access personal information, such as names and profile photos etc.

Step up your startup journey with BHASKAR! From resources to networking, BHASKAR connects Indian innovators with everything they need to succeed. Join today to access a platform built for innovation, growth, and community.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

CBI Finally Files Case Against Cambridge Analytica Over Indian Facebook User Data Mining-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

CBI Finally Files Case Against Cambridge Analytica Over Indian Facebook User Data Mining-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

CBI Finally Files Case Against Cambridge Analytica Over Indian Facebook User Data Mining-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

CBI Finally Files Case Against Cambridge Analytica Over Indian Facebook User Data Mining-Inc42 Media
CBI Finally Files Case Against Cambridge Analytica Over Indian Facebook User Data Mining-Inc42 Media
You’re in Good company