BYJU’S Is The Indian Cricket Team’s New Jersey Sponsor

BYJU’S Is The Indian Cricket Team’s New Jersey Sponsor

SUMMARY

The edtech startup replaces OPPO on the Team India jersey

OPPO will pay a fee to BYJU'S for transferring the sponsorship rights

BYJU’S will hold the rights for the sponsorship till 2022

India’s national cricket team is one of the most televised sports teams in the world. So what better way to spread the word about your brand and company than to adorn the signature blue jerseys of the team. BYJU’S reportedly has that much-coveted spot now, replacing electronics brand OPPO. 

OPPO had paid Rs 1,079 Cr for the right to be on the jersey in 2017 but now finds the price too high and unsustainable. It’s allocating the rights to BYJU’S according to a Times Of India Report, and work on the front is already in progress. OPPO would also pay BYJU’S, a small fee to cover for the expenses of being the sponsor, while the Board for Control of Cricket in India (BCCI) would continue to receive the same amount that OPPO had bid.  BYJU’S would hold the rights for the sponsorship till March 2022.

After back-to-back massive funding rounds over the last year, the Bengaluru-based edtech unicorn tripled its revenue to INR 1,430 Cr ($204.36 Mn) in FY18-19. This helped the company turn profitable on a full-year basis.

Interestingly, BYJU’S sponsorship deal comes at a time when the company is looking to expand overseas. Being the sponsor of the Indian cricket team which draws throngs of fans from around the world is the perfect exposure vehicle for BYJU’S as it looks to take on global edtech players.

The company had raised $150 Mn from Qatar’s sovereign wealth fund, the Qatar Investment Authority (QIA) earlier this month. BYJU’S said it would use this funding for international expansion and tailoring its product for a global audience. Byju Raveendran, cofounder and CEO, BYJU’S, said, “This partnership will support and strengthen our vision of creating and delivering personalised learning experiences to students. This will help us explore and leverage our expertise in creating immersive tech-enabled learning programs for students in smaller cities, regions and newer markets.”

Founded in 2008 by Divya Gokulnath and Raveendran, BYJU’S offers a learning app, which was launched in 2015 and has learning programmes for students in classes IV-XII along with courses to help students prepare for competitive exams like JEE, NEET, CAT, IAS, GRE, and GMAT.

BYJU’S was last valued at $ 5Bn and has raised over $819.8 Mn funding from investors such as General Atlantic, Tencent, Naspers, and Canada’s Pension Plan Investment Board (CPPIB) among others. 

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

BYJU’S Is The Indian Cricket Team’s New Jersey Sponsor-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

BYJU’S Is The Indian Cricket Team’s New Jersey Sponsor-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

BYJU’S Is The Indian Cricket Team’s New Jersey Sponsor-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

BYJU’S Is The Indian Cricket Team’s New Jersey Sponsor-Inc42 Media
BYJU’S Is The Indian Cricket Team’s New Jersey Sponsor-Inc42 Media
You’re in Good company