Budy Bags $4.2 Mn To Simplify Sales, Marketing For Businesses

AI chatbot Budy, floated by robotics firm GreyOrange’s cofounder Samay Kohli, has secured $4.2 Mn (around INR 35.3 Cr) in a pre-seed funding round led by RTP Global.

The round also saw participation from BeeNext, The Neon Fund, BITS SPARK Angels, along with a clutch of angel investors, including Raju Reddy, Abhinav Asthana (CEO and cofounder of Postman), John Hayes (cofounder of Pure Storage), Bruno Kurtic (cofounder of Sumo Logic) and former executives of GreyOrange.

The company plans to use the fresh funds to boost training and development of its core AI capabilities. 

Currently, Budy is partnering with select enterprise customers as part of its design partnership to address high-impact use cases, including re-setting salesforce for the current stage of the company while maintaining data, increasing lead conversion rates by identifying and plugging leakages in sales and marketing pipeline and scaling up revenue and cash forecasting by introducing a bottom-up forecasting model.

Founded by Kohli this year, Budy is an AI-driven agent designed to simplify the deployment and management of sales and marketing software stacks for enterprises. Unlike traditional approaches that focus solely on software deployment, the company claims to be purpose-driven, concentrating on achieving end outcomes and tangible business results.

The initial focus will be on North America, with Budy’s solution designed to be scalable and applicable across global markets. The platform addresses a universal challenge faced by enterprises worldwide—optimising the deployment and management of sales and marketing software ecosystems, Kohli told Inc42.

“Our mission with Budy is clear—we want to solve the growing complexity of sales and marketing software deployment. Using AI we can finally start using the software packages we already have better rather than installing new ones on top of them. With Budy, we’re confident we can help companies get much more out of their sales & marketing budgets in a way that no other platform has,” he added. 

The development comes at a time when brands across sectors are increasingly leveraging AI to streamline operations and enhance user experience. 

Companies like SarvamAI and Krutrim are leading the charge by focusing on Indic large language models (LLMs), while ObserveAI has secured $214 Mn to provide customised customer and operational support.

According to Inc42, India’s GenAI market is expected to see a major boom in the coming years and is projected to cross the $17 Bn mark by 2030. 

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