Indian Actress Kajal Aggarwal Backs D2C Ayurvedic Startup TAC

D2C ayurvedic beauty and personal care brand The Ayurveda Co (TAC) has received investment from Indian actress Kajal Aggarwal in a Series A funding round, which has a corpus of $15 Mn.

The development comes a few months after TAC secured $3 Mn from Wipro Consumer Care Ventures, Rahul Gupta from Tricity Technologies and Harsh Gupta from School of Design and Entrepreneurship.

Founded in 2021 by Param Bhargava and Shreedha Singh, TAC manufactures ayurvedic products across ranges – skincare, haircare and natural makeup. 

Prior to starting TAC, Param and Shreedha launched D2C ayurvedic beauty and wellness brand Khadi Essentials Healthcare.

“TAC stands out because of its honest, ethical & hand-picked Ayurvedic formulations. I truly believe that Ayurveda holds the power to transform this world, making it a better, kinder place, which is why I joined TAC’s mission to heal the world with Ayurveda,” said Kajal Aggarwal. 

TAC sells products on its website and over 30 ecommerce marketplaces including Amazon, Myntra, Nykaa, Flipkart, FirstCry and BlinkIt, among others. 

The startup claims to have witnessed 500% revenue growth between March 2022 to October 2022. It aims to grow 10x by March 2023. 

“Partnerships & relationships are important to us, and Kajal reciprocates this value system as an individual. She is an avid propagator of a natural and holistic lifestyle, so it only made sense to have more extensive synergies in the future in addition to having her on board for the range curated for the young ones,” said Shreedha Singh, cofounder and CEO of TAC. 

AS per the startup it is currently available at 20 exclusive brand outlets (EBOs) in India. It also has more than 1000 counters and aims to grow over 10K+ touchpoints in the next six months.

According to a report, the country’s ayurvedic sector was valued at INR 30K Cr in 2018. The industry is expected to grow to an INR 71K Cr space by 2024, expanding at a CAGR of about 16.06% by 2024. 

Some of the ayurvedic startups operating in the space include Jungle Ventures-backed NirogStreet, Indian cricketer Smriti Mandhana-backed Neem Ayu and Wipro Consumer Care Ventures-backed The Ayurveda Co.