Exclusive: Blinkit Launches New App ‘Bistro’ To Take On Zepto Cafe

After establishing its dominance in the quick commerce space, Zomato-owned Blinkit has forayed into the quick food delivery segment with the launch of a new app, Bistro.

The app seems to be in pilot phase and is currently operational in some areas of Gurugram.

Blinkit’s Bistro delivers meals, snacks, and beverages like tea and coffee in up to 15 minutes.

Blinkit was not immediately available to comment on Inc42’s queries on the development. The story would be updated on receiving a response.

With the foray into the quick food delivery segment, Blinkit will take on Zepto Cafe and Swiggy’s Cafe. 

Zepto took the lead in quick snack deliveries with the launch of Zepto Cafe in Mumbai in 2022 to deliver branded pre-made food items with non-branded items. 

On Wednesday (December 12), Zepto announced that it would launch a separate app for Zepto Cafe, under which it delivers beverages and snacks within 10 minutes. Last month, the quick commerce startup also said that it would expand Zepto Cafe, which was only available in Mumbai till then, to 120 cities in the country, including Delhi NCR, Bengaluru, Hyderabad, Chennai and Pune among others.

The fresh development also comes months after Swiggy began a pilot for ‘Cafe’ to deliver snacks and beverages in 15 minutes. 

After grocery, quick delivery of food has emerged as the latest focus area for quick commerce startups. Besides the quick commerce leaders, a number of new startups are also trying to establish themselves in this segment.

Bengaluru-based 10-minute food delivery startup Swish, which was launched this year, raised $2 Mn from Accel last month. Another startup, Zing, also launched its 10-minute food delivery service in Delhi NCR recently.

The new launch is part of Zomato’s efforts to scale up Blinkit further and shore up its top line. In November, Inc42 exclusively reported that Blinkit was piloting a large order fleet for select items. Recently, it also launched EMI options for large order value.

Blinkit posted a revenue of INR 1,156 Cr in the Q2 FY25 as against INR 505 Cr in the year-ago quarter. On a quarter-on-quarter-basis, revenue grew 23% from INR 942 Cr. The quick commerce startup narrowed its adjusted EBITDA loss to INR 8 Cr during the September quarter of 2024 from a loss of INR 125 Cr in the year-ago quarter.