BigBasket To Merge BBdaily Into Main App Amid Quick Commerce Boom

Tata’s BigBasket is set to merge its BBdaily subscription service into its main app in the coming months as part of a strategy to strengthen its position in the growing quick commerce market.

Currently, BigBasket operates two separate apps—BigBasket for general grocery deliveries and BBdaily for subscriptions. Within the main app, users can access both slotted 2-3 hour deliveries through BigBasket Supersaver and 10-20 minute deliveries via BBnow.

BigBasket is streamlining its services by consolidating all offerings into a single app, eliminating the fragmented approach of separate divisions.

In the coming months, the company plans to transition away from its slotted two-three hour deliveries and focus exclusively on the 10-20 minute delivery model, Moneycontrol reported.

“We’re putting two pieces of our business together. BBdaily is currently a separate app and by December, we’ll bring that also into the main app, into one single interface, and call it subscription,” Hari Menon, CEO of BigBasket said.

BBdaily plays a key role in BigBasket’s overall business, contributing approximately INR 150 Cr out of the company’s INR 1,100-1,200 Cr revenue, making it the third-largest unit. BigBasket Supersaver, the slotted delivery model, generates the largest share at INR 700 Cr, while BBnow, the quick commerce division, accounts for INR 350 Cr. A

Although the other units are profitable, BigBasket is currently investing in its quick commerce segment to stay competitive with rivals like Blinkit, Swiggy Instamart, Zepto, and newer players such as Flipkart Minutes, according to CEO Hari Menon.

BigBasket entered instant delivery service with BBNow in 2022, joining the qcommerce segment alongside the existing players such as Swiggy, Blinkit, Zepto and Dunzo.

As per a report by brokerage CLSA , the gross order value of major quick commerce players is expected to reach $10 Bn by the financial year 2025-26 (FY26).

The brokerage added that Zomato-owned Blinkit stands to benefit the most from this quick commerce boom. It expects Blinkit’s EBITDA and net profit to turn positive by FY25.

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