BigBasket Acquires DailyNinja To Boost BBdaily Business

SUMMARY

BigBasket has previously acquired three startups to boost the segment

BigBasket believes DailyNinja will help its BBdaily vertical achieve 2x growth

Media reports suggested that DailyNinja was having trouble fundraising since some time

To take a leap in the subscription delivery space, grocery delivery platform BigBasket has acquired online milk delivery service DailyNinja.

The development was first speculated in November 2019. Several media reports had suggested that DailyNinja had trouble in fundraising, therefore, it was in “advance” talks with BigBasket. The reports added that BigBasket was willing to buy DailyNinja for INR 100 Cr.

DailyNinja, founded by Sagar Yarnalkar and Anurag Gupta in 2015, had last raised an undisclosed amount from Mumbai-based venture capital firm Matrix Partners India, back in September 2018. Prior to that, the company had raised $3 Mn from Saama Capital and Sequoia Capital.

Besides these, DailyNinja’s investors included Kunal Shah and Sandeep Tandon of Freecharge, Aprameya Radhakrishna of TaxiForSure and Anupam Mittal of Shaadi.com, among others.

The Bengaluru-based milk delivery startup had also acquired two Hyderabad-based startups WakeUpBasket and 4amShop in 2018 to expand its network. Currently, the company served over 110K customers daily.

With the acquisition, BigBasket will be able to facilitate the growth of its BBdaily milk and daily needs subscription business. The grocery delivery startup believes that the acquisition will help it to grow its BBdaily network by 150 to 200% over a period of 12 months as it will also get access to DailyNinja’s network of 2K delivery partners.

Now customers will be able to access DailyNinja customers will be able to access BBdaily’s catalogue as well. Besides this, DailyNinja is also hoping to scale its business by 2 times within a month, by leveraging on BigBasket’s supply chain.

Hari Menon, cofounder and CEO of BigBasket, said, “Business with small traders is a key and growing part of BigBasket’s business. DailyNinja currently has a large network of milkman partners which will enable us to expand our offerings under BBdaily.”

Since its launch in 2011, BigBasket has expanded to 25 cities including metrocities Delhi, Mumbai, Bengaluru, Chennai and Hyderabad. The company, which was founded by VS Sudhakar, Hari Menon, Vipul Parekh, V S Ramesh and Abhinay Choudhari, has been especially focused on microdelivery segment. For this, the company has also acquired startups like RainCan, Morning Cart and Kwik24.