Gurugram-based Bash, an artificial intelligence-based HR automation tool provider, has acqui-hired tech startup Wemo, which is known for its UX expertise in building mobile apps and websites.
The Wemo team will now work towards bringing increased scale to the company and further its goal of building compelling experiences for its repertoire of brands.
Wemo is a creative development agency working on machine learning, AI bots, mobile apps, websites, and UX strategy. The startup provides customised solutions to its clients to ensure that their brand better communicates with the audience.
The accelerated growth of Wemo is driven by its unique design sensibility as well as partnerships with well-known brands such as Tata, W for Woman, Videocon, DDB Mudra Group, Godrej, Fashion at Big Bazaar, Choko La, Center for Policy Research and I Say Organic.
Commenting on the development, Barkha Sharma, CEO and Founder, Bash, said, “Wemo’s immensely talented team of UX designers will be joining our team that is focused on building products designed to empower businesses. The acqui-hire will open newer avenues of work for both Bash and Wemo and create new opportunities for brands targeting the new set of billions of users coming online.”
Founded in March 2017, Bash uses AI and machine learning (ML) to improve HR processes and employee experiences. With its frontend chat interface also available on platforms like Facebook Messenger, Slack etc, Bash offers its services in multiple formats including post-hire orientation, HR Helpdesk, employee engagement and more.