B2B SaaS Startup Rupyz Nets Funding To Offer Supply Chain Management Solutions

B2B SaaS startup Rupyz has raised $1.2 Mn (INR 9.9 Cr) as a part of its seed funding round from Merak Ventures, along with a clutch of angel investors.

The startup will use the fresh capital to strengthen its core technological offerings, ensuring robust and scalable solutions that cater to the evolving needs of small and medium-sized businesses, according to a statement.

This is the maiden investment by the VC firm from its fund Merak. The fund was launched in 2022 with a target corpus of $100 Mn. Back then, Merak said that the funds will be used for backing about 20 startups over a period of 3 to 4 years.

Founded by Dhaval Radia, Gourav Gupta, Akshay Gupta and Palash Lunia, Rupyz is a omnichannel distribution for FMCG and consumer brands. The startup offers an integrated SaaS solution to distribution-led B2B businesses to automate and scale their existing offline and online distribution, boosting sales and fulfilment channels.

It enables its clients to map the entire supply chain, helping them to streamline their supply chain processes.

Rupyz primarily works with companies hailing from FMCG, personal care and lifestyle industries. The startup claims to currently oversee a network inclusive of 85 brands, exceeding 6,500 distributors, and more than 250,000 retailers.

Radia said that Rupyz aims to enable the first brands of the FMCG sector to completely redefine operational efficiencies of how distributors and retailers connect, communicate, and do business.

“Our commitment is to unlock the full potential of India’s B2B e-commerce and supply chain,” he added. 

Currently, the startup is aiming to onboard over 3000 businesses in the next 12 to 15 months. 

Rupyz claims to have partnered with over 85 brands, 6,500 distributors, and 250,000 retailers nationwide.  According to the startup, its solution offers ROI improvement by 20% to 30% to its clients. 

Recently, yet another supply chain management startup Wiz Freight secured INR 125 Cr for growth, expansion, and general corporate activities, as per filings. 

According to a market study, the supply chain management market size in India is expected to grow at 10.01% CAGR to reach $405 Mn by 2028.

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