B2B Home Decor Startup Trampoline Bags $5 Mn From Matrix Partners India, Others

Cross border B2B home decor brand Trampoline has raised $5 Mn in a seed funding round co-led by Matrix Partners India and WaterBridge Ventures.

The round also saw participation from Alteria Capital with an additional $2 Mn in venture debt.

The company plans to use the fresh funds to boost its supply chain and sourcing capabilities, accelerate new product development and grow its team.

“Trampoline’s tech play aims to provide independent retailers the data and personalisation to efficiently curate for their stores, while equally deploying tech-enabled QC/QA and supply chain solutions for our manufacturer partners,” said Abhik Ghosh, cofounder and CEO of Trampoline.

Founded in 2023 by Ghosh, Anushka Mahanti and Varun Deo, Trampoline aims to democratise design led home decor by offering a full-stack experience from design to delivery. It provides small retailers access to tools typically available only to large retailers, such as no or low minimum order quantities, favourable payment terms, and highly curated product offerings.

Trampoline is led by a seasoned team with experience in ecommerce and retail. Ghosh and Varun Deo, former senior leaders at Wayfair, a US-based home décor marketplace, collectively offer over 40 years of expertise in category management, supply chain, marketing, and product development. Anushka Mahanti, previously led go-to-market strategies for global brands at Amazon.

The startup aims to make design-centric home decor accessible to independent retailers. It plans to leverage the ‘China Plus One’ strategy and cater to the rising demand for handmade, design-focused products by building strong supply chains in India and Southeast Asia.

India’s home decor market is projected to grow at a CAGR of 4.14%, reaching $40.98 Bn by 2028, according to Research Markets.

According to Inc42 Plus Analysis, the online home decor market in the country is estimated to reach $5.4 Bn by 2025, at a CAGR of 20.4%. The total addressable market for D2C brands is expected to reach $100 Bn in 2025.

In recent years, a number of new-age startups have surfaced in India’s home decor industry, leveraging digital platforms and innovative business models to cater to evolving consumer preferences.

Some notable startups in this space include Nestasia, The Purple Turtles, Chumbak, HomeLane, and Vaaree.

Last month, home furnishing startup Vaaree announced its plans to raise INR 20.78 Cr ($2.5 Mn) in Pre-Series A funding, with Bengaluru-based venture capital firm Capier Investments leading the round.

Besides, Livspace which achieved unicorn status in 2021, is now planning to relocate its headquarters back to India from Singapore within the next 9-12 months. The home renovation and interior platform is also aiming for a public listing in India by 2025 and is actively pursuing profitability by the end of the current financial year.