British automobile company MG Motor has shortlisted five Indian startups through its innovation programme, MG Drives Innovation. The list includes CarIQ, Steradian Semi, Altigreen Propulsion Labs, Zuper, and Exploride.
Through this programme, the company plans to bring additional synergies to its automotive business by integrating the products of these startups into the vehicles it manufactures.
The company received more than 200 startup applications after it launched the programme on November 16 this year. 15% of these applications were from startups in the telematics category, followed by virtual reality, augmented reality and electric vehicles segment.
Rajeev Chaba, President & Managing Director, MG Motor India, said, “It is truly encouraging to see the quality and range of ideas from startups here and the response has been truly overwhelming. At MG, we aim to foster a culture of constant innovation and it is heartening to see ground-up hardware and core product innovations from young teams across India. We are excited to evaluate the capabilities of these startups which will help us add value to our business”
The startups were selected by a panel which comprised of people like auto industry veteran Jayanta Deb, Dr.PS Nair (ex-ISRO, Head of Structures at Team Indus), Dr.Anil Wali (MD, FITT at IIT Delhi), Shailesh Vikram Singh (Cofounder, Go Massive) and Padmaja Ruparel (Cofounder and CEO of Indian Angel Network) and some executives from the MG Motor India team.
The five selected startups will showcase their offerings at the MG Innovation Lounge at TiEcon New Delhi on December 15 and 16, 2017. Also, the company will organise a ‘Mentoring Garage’ for the startups, where the teams can get the opportunity to get mentored by some veterans in the automobile industry.