Assiduus Global Raises $15 Mn To Offer Ecommerce Solutions To D2C Brands

Bengaluru-based Assiduus Global, an AI-powered cross-border, multi-platform ecommerce accelerator, has raised $15 Mn in its Series A funding round led by Pulsar Capital. The round also saw participation from 9Unicorn, Venture Catalyst, StrongHer VC, Thrasio founder Carlos Cashman, among others.

The startup plans to use the fresh funding to enhance its technological architecture and deepen its global footprint with business expansion across markets like Europe and South-East Asia.

Founded by Dr Somdutta Singh in 2018, Assiduus Global uses its patent-pending technology to help D2C brands launch, scale, and grow across global ecommerce marketplaces, enabling their digital commerce through end-to-end distribution and supply chain management. 

The startup is seed funded by Kratzel Partners, BC Partners, and various other notable high-net-worth individuals (HNIs).

Assiduus Global claims to have enabled hundreds of brands to scale phenomenally across more than 12 global marketplaces, including Flipkart, Amazon, Shopify, Walmart, eBay, and Nykaa. It currently fulfils and manages its various client brands’ products that are bought online in geographies including the US, Japan, and the Gulf Cooperation Council.

“As a global e-commerce accelerator, we have cemented an enduring presence in the industry by empowering countless brands to scale their operations across the fast-evolving e-commerce multiverse,” said Singh, CEO of Assiduus Global. “We look forward to becoming one of the biggest disruptors in the sector by innovating new solutions and exploring uncharted geographies.”

Unlike other ecommerce enablement companies, Assiduus Global claims to offer intelligence, analytics, and data to its clients. It specialises in advancing end-to-end solutions for brands, enabling them to focus on their core competence including designing, producing, and brand building, without investing in infrastructure or resources. 

“Assiduus has the opportunity of being a global leader in the cross-border ecommerce accelerator space. In the next few years, the traditional bricks-and-mortar sales and distribution model will undergo a transformation and Assiduus is helping brands drive that disruption,” said Vish Narain, managing partner of investment firm Pulsar Capital.

Assiduus Global’s client base includes the likes of women wellness brand Plush, men grooming and wellness brands such as Beardo and Man Matters, along with established brands like Dabur, Himalaya, among others.

Assiduus Global’s is trying to scale its business at a time when the overall ecommerce landscape in India, particularly the D2C segment, is growing at a pace like never before. 

Currently, India is home to over 50,000 digital-first brands with a total funding of $4.4 Bn, as per an Inc42 report.

The Indian D2C market is expected to grow at a compound annual growth rate (CAGR) of 24% between 2021 and 2030 and reach a total addressable market opportunity of $300 Bn by that year.

Meanwhile, India’s overall ecommerce market opportunity is estimated to reach $400 Bn by 2030.

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