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Apple Sets $40 Bn Export Target For Made-In-India iPhones

Apple Sets $40 Bn Export Target For Made-In-India iPhones

The company aims to produce iPhones locally to benefit from India's PLI scheme

Under the incentive scheme, India aims to export mobile phones worth $100 Bn by 2025

Smartphone brands Oppo, Samsung and Vivo may also look to increase exports from India

Global tech giant Apple is reportedly looking to move nearly a fifth of its iPhone and other electronics production capacity from China to India to get benefits under the Indian government’s production-linked incentives (PLI) scheme, which was recently announced to incentivise local handset manufacturing and exports.

With this move, Apple is planning to produce iPhones worth $40 Bn through its contractors Foxconn and Wistron, and essentially diversifying its production out of China, and set India as a base for manufacturing and export. The move is in line with Apple’s plans to reduce its reliance on China as a manufacturing hub as it looks to dodge the negative impact of the US trade tariffs as well as the current coronavirus pandemic, which had forced all production in China to come to a halt.

Currently, Apple sells iPhones worth $1.5 Bn in India, of which less than a third are locally manufactured. Whereas Apple is a top investor in the manufacturing sector in China and produced merchandise valued at $220 Bn in China in the financial year 2018-19. According to an Economic Times report, Apple senior executives have held several rounds of meetings with top-ranking government officials over the last few months.

Apple did not respond to the report, however, a source close to the matter told ET that there are some blocks in the government’s PLI scheme that still need to be overcome. This includes the valuation of plant and machinery already in place in China, and the extent of the business information sought under the scheme

Government officials, close to the matter, have assured that they will look into all the concerns raised, as the government is focusing on bringing high-tech manufacturing to India. Under the scheme, a company must manufacture at least $10 Bn worth mobile phones, in a phased manner, between 2020 and 2025 to avail the benefits of the PLI scheme. The selected applicant is required to meet targets on a yearly basis.

The scheme has a corpus of INR 40K Cr and provides an incentive of 4-6% on incremental sales (over the base year) of goods manufactured in India. It also covers under target segments to eligible companies, for a period of five years subsequent to the base year as defined.

The report also suggests that Prime Minister Narendra Modi had also met top executives from tech giants like Apple, Samsung, homegrown phone maker Lava, on December 28 2019, to start the process. The government believes that other smartphone manufacturers like Samsung, Vivo and Oppo may also start applying from next week, once the guidelines are out. The scheme will kick in from August 1.

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