Amazon Targets $5 Bn Exports From Indian Sellers In 2024

Continuing its export push in India, ecommerce giant Amazon is looking to enable exports worth $5 Bn from Indian sellers in 2024.

With this, the cumulative exports from Indian businesses via Amazon would surpass $13 Bn by the end of 2024, the ecommerce giant said in a statement.

The target is part of the Amazon Global Selling initiative, which was launched in India in 2015. The ecommerce company aims to enable $20 Bn of cumulative exports from India by 2025, said Amazon’s director of global trade Bhupen Wakankar. 

Giving an account of the Global Selling Programme 2015, Wakankar said that Amazon enabled about 1.5 Lakh small Indian exporters to sell roughly $8 Bn worth of products directly to overseas consumers by 2023. 

“We’re investing significantly in tools and technologies to help sellers optimise their reach, enhance product discovery, and increase sales. The program’s success is reflected in the growing number of exporters building thriving businesses on Amazon’s global marketplaces. We will continue to support the growth of small businesses and startups by leveraging technology and strong linkages with different stakeholders,” Wakankar added. 

Amazon Global Selling is intended towards making exports easier and accessible for MSMEs and entrepreneurs across India and has exporters from over 200 cities across the country. 

While states like Maharashtra, Delhi, Gujarat, Rajasthan, and Karnataka lead in terms of number of exporters enrolled under the Amazon Global Selling programme, beauty, apparel, health and personal care, toys and home are among the popular categories. 

Amazon said it enables sellers to sell their products on over 18 Amazon global marketplaces in countries such as the US, the UK, the UAE, Saudi Arabia, Canada, Italy, France, Spain, Australia, Singapore, among others.

Commenting on the announcement, MoS for Skill Development and Entrepreneurship Jayant Chaudhary said, “Boosting MSME exports is crucial for our nation’s economic growth, and ecommerce is proving to be a powerful catalyst in this regard. Ecommerce exports, supported by programs like Amazon Global Selling, are instrumental in providing MSMEs with opportunities to showcase their products to a global audience.” 

The developments come at a time when companies are trying to diversify their sourcing beyond China amid geopolitical tensions. India has emerged as a significant beneficiary of this shift. Flipkart’s parent Walmart is also increasing exports from India in a bid to reduce its reliance on China.

Meanwhile, Amazon continues to bet big on India. With increasing internet connectivity, improving access to smartphones, and a fast-growing economy, the country has emerged as a big market for India.

Last year, Amazon CEO Andy Jassy committed to invest $26 Bn in India by 2030. 

Earlier today, it was reported that Amazon Web Services (AWS) is in discussion to invest an additional $2 Bn in Telangana to expand its data centre capabilities in the state.

However, Amazon also continues to face criticism as regulatory troubles from time to time in India. Last month, union minister Piyush Goyal flagged Amazon’s “predatory pricing policies” and said that the ecommerce major plans to invest billions of dollars in India only to offset its losses.

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