Festive Season Sale: Amazon Clocks 1.1 Bn Visits, Says 38,000 Sellers Achieved Highest Single Day Sales

SUMMARY

The ecommerce major reported that availing the discounts, customers saved more than INR 600 Cr

In a bid to help customers make the right purchase, the platform onboarded 300+ influencers to live stream for over 1000 hours

More than 6,500 sellers saw a 5X spike from 2022 and a growth of more than 30% in the number of SMBs on the platform was observed

Amazon India said over 38,000 sellers achieved their highest-ever single day sales during the Great Indian Festival that started on October 8. The platform onboarded over 40 Lakh new customers and recorded 110 Cr+ visits during the month-long event.

In a bid to help customers make the right purchase, the platform onboarded 300+ influencers to live stream for over 1,000 hours. With over 18 hours of non-stop live streaming per day, Amazon witnessed engagement from viewers, taking its viewership to an all-time high.

Amazon India’s consumer business manager Manish Tiwary highlighted that the event recorded the highest numbers of Prime sign ups with highest seller participation. Also, 5,000 new products were launched by the top brands on the platform in categories such as smartphones, premium electronics, high-quality TVs, engaging books, health & personal care essentials, fashion items, durable luggage, home decor, and fitness gear.

In the product category, fashion and apparel purchases increased three times compared to 2022, with a significant chunk of customers buying sarees, men’s denims, casual wear, premium shoes and sports shoes.

In addition, the Amazon Fresh products also saw more than 50% year-on-year (YoY) growth with a 3X jump in customers shopping for the first time.

Here are some other key numbers showcased by amazon during the Great India Festival 2023:

750+ sellers made sales worth crores
31,000+ sellers made sales worth lakhs
30% YoY increase in the number of participating SMBs
65% sellers from tier 2 & beyond cities
80% new customers came from tier 2 & beyond cities
19,000+ pin-codes pan India covered
140% YoY increase in flight purchases (by value) compared to last year

Last year, Amazon claimed 30,000 sellers and brand partners on the platforms clocked sales worth over $100K during the event. Back then, 79% of the new users came from Tier-2 and 3 towns.

The ecommerce major claimed that customers saved more than INR 600 Cr this year by availing the discounts. It said almost half of the orders to Prime members were delivered in less than 48 hours

Earlier, Amazon’s major competitor Flipkart said it set a new benchmark with 1.4 Bn customer visits during its Big Billion Days festive season sale, which took place between October 8 and 15 this year. The company said that the transacting sellers saw a 2.5X increase in their business, compared to the pre-festive period.

According to a report by research firm RedSeer, the first week of the 2023 festive season sale, which concluded on October 15, saw online platforms clocking a GMV of about INR 47K Cr, growing at about 19% over week 1 of the 2022 festive season sale. Mobiles, electronics, and large appliances dominated the sales for the week.

The number of new customers has been changed to 40 Lakh from 15 Lakh following a revision by Amazon.