The race to lead eCommerce in India is the new game which every retailer is trying to lead aggressively. The recent funding of Flipkart and Amazon investing over $2Bn in Indian operations has made other retailers to pick up new ways to lead against others.
All major players are trying to expand in all sorts be it a category expansion or other services. Recently Amazon has added gift and Snapdeal is also expanding in hotel and catering category.
Amazon.in launches the multi-brand Gift Cards Store
Moving further on its trend of adding new categories every month. Amazon has recently launched Gift Cards Store, offering a simple, easy and convenient option to buy Gift Cards from over 70 brands across a wide range of products & services from sports gear to clothing & accessories; from restaurants to spa & wellness services and everything in between.
Last month, Amazon.in had launched personalized, customized and multi-lingual Amazon.in Gift Cards enabling the recipients to shop for gifts of their choice from a selection of over 1.5cr products (excluding ebooks)
Srinivas Rao, General Manager Payments, Amazon India, said,“We are very excited with the response that we have received for the Amazon.in Gift Cards in the past few weeks post their launch. The launch of the Gifts Cards Store is a step further in providing an exciting opportunity for our customers to select interesting, unique gifts at their convenience and make the process of gifting and shopping easy, convenient and enjoyable.”