Amazon, Flipkart See 18.6 Cr Customer Visits In The First 48 Hours Of Festive Season Sale

Amid the ongoing festive season sales war, the ecommerce juggernauts, Amazon and Flipkart, have released some key numbers, including customer footfall on their respective websites, and the competition appears to be neck and neck, to say the least. 

While Amazon witnessed more than 9.5 Cr customer visits during the early access day and the first day of the Great Indian Festival 2023 sale, Flipkart logged 9.1 Cr user visits during the first 48 hours of the sale. 

It is imperative to note that these numbers do not guarantee conversion rates, and the two ecommerce players have distanced themselves from unravelling actual sale numbers or order metrics. 

Meanwhile, more than 80% of customers emerged from non-metro cities during the first 48 hours of Amazon’s festive sale. The ecommerce platform also claimed that Prime members shopped more than 18X in the first 24 hours of the early access sale (October 7) compared to average daily purchases.

Besides, the US-based ecommerce major also noted that more than 65% of its overall participating sellers (in the festive season sale) hailed from Tier II and III cities during the first 48 hours. In addition, more than 10 Lakh customers received same-day deliveries across the country. 

OnePlus and Samsung remained the most popular smartphone brands during the first two days of the sale on the ecommerce site. More than 100 OnePlus smartphones were bought every minute in the first 48 hours of the sale on Amazon.

Meanwhile, Flipkart received more than 60% of its total orders from Tier I, II and III cities during the early access and first day of The Big Billion Day sale. Mobile phones, appliances, lifestyle, beauty and general merchandise, electronics and home remained top categories on Flipkart during the first 48 hours of the festive sale. 

Lifestyle sellers on the marketplace experienced 10X growth in orders placed compared to the pre-festive period, followed by furniture and electronics with 8X and 7X growth, respectively.

“Flipkart also saw expansive growth in (the) Plus Visitor base with a 7X spike in orders over daily transactions. The 10th edition of Flipkart’s TBBD is a testament to the organisation’s impactful journey, marked by remarkable milestones and customer-centric innovations,” said Flipkart in a statement. 

Meanwhile, Bengaluru, Delhi and Hyderabad accounted for the highest number of shoppers, followed by Mumbai, Pune and Ahmedabad.

Meanwhile, ecommerce major Flipkart on October 10 suspended its grocery delivery operations, owing to an outage due to high user traffic. 

The two ecommerce giants have been fighting pitched battles, both on the marketing and fulfilment front, to woo a bigger chunk of users and to meet the soaring demand. While Amazon was supposed to commence its festive sales on October 10, it rejigged its schedule to coincide with Flipkart’s TBBD on October 8. 

The two companies even launched cheaper membership plans to give its users early access the festive sales for a price tag of INR 399 per year for Amazon and INR 499 for Flipkart. 

As the two ecommerce giants ring in the 10th year of festive season sales, ecommerce platforms, as per Redseer, are projected to witness a gross merchandise volume (GMV) of INR 90,000 Cr this year, up 18-20% surge year-on-year (YoY).