ALTBalaji Launches Fantasy-Based Metaverse Game For Its Reality Show ‘Lock Upp’

Video on demand platform, ALTBalaji has launched a first-of-its-kind fantasy-based metaverse game for its reality show Lock Upp.

Lock Upp streams live on ALTBalaji and MX Player from 27 February 2022 at 10 pm (IST), according to the OTT content provider.

Players can join celebrity contestants on the show, explore the captive world of the Lock Upp metaverse and play a role in the ecosystem and win prizes.

In the game, 13 celebrity contestants would compete for the most basic amenities as they fight for the winner’s title. The remaining controversial celebrity contestants would soon be revealed to viewers, who can also interact with them and be a part of the show and even experience the show in the Lock Upp Metaverse.

Meanwhile, Metaverse is an immersive (3D) virtual reality (VR) world where users can interact with digital objects (avatars or digital representatives of individuals). It coalesces multiple technologies such as VR, augmented reality (AR), 3D hologram, among others to create a virtual world that is accessible on different gadgets, including smartphones and personal computers.

Here, in the case of the Lock Upp metaverse, an ecosystem would allow players to take part in the reality show. With Lock Upp Keys, viewers get to unlock some fascinating and unique features.

Under this game, there are also 13 in-game cards available based on 13 contestants, which players can own, buy, sell, and trade. They earn points through skilled game play and contribute to the ecosystem.

When someone registers for the first time for the game, a free contestant token will be added to his vault. 

The prime objective for players is to win the grand season prize by predicting contestant progress, completing game challenges, and exploring the metaverse. Besides, players can also win weekly prizes by winning contests.

Meanwhile, a report by Credit Suisse this month has pointed out that Metaverse, a network of 3D virtual worlds focused on social connection, is the next big thing that has a potential to completely transform the digital ecosystem.

The transition would have a direct impact on data usage, screen time and bandwidth consumption everywhere and it would further push data consumption by 20 times in the next 10 years across the globe, the report said.

Moreover, realising the potential of metaverse many companies have invested in the ecosystem in the past two months. For example, music label T-Series joining hands with entertainment company Hungama’s division HEFTY Entertainment to foray into the Non-Fungible Tokens ecosystem.  

Besides metaverse startups such as Adloid and Bullieverse, big companies such as Reliance Industries too had started investing into the platform. Its tech arm, Jio Platforms has bought a 25% stake worth $15 Mn of Two Platforms Inc (TWO), a Silicon Valley-based deep tech startup.

Not only that, celebrities such as Punjabi pop singer Daler Mehndi had performed on Metaverse on Republic Day celebrations this year. Mehndi is the first Indian to do so; before him, it was Canadian singer Justin Bieber, who had performed a metaverse concert.