Alpha Capital Advisors Gets $202 Mn In Commitments To Push At Consumer Facing Business’


Alpha Capital Advisors, a Mumbai-based investment management firm, said today that it has raised commitments to invest about $202 Mn (INR 1,500 Cr) over the next three-four years in India towards consumer-facing business’.

The firm is independently owned and targets high net worth individuals and family offices as investors. Alpha Capital Advisors, will use a structure called “The Alpha Pledge” (TAP) that lets investors take direct exposure in investments made by Alpha Capital.

Alpha Capital Advisors has designed TAP as a hybrid structure whereby family offices and ultra high net-worth individuals have given an upfront commitment with the exclusive top up co-investment rights to those who opt-in,” the firm said in a press release.

The funds will be used to give growth capital to entrepreneurs working on consumer-facing businesses like consumer care products and brands, food and beverages, financial services and entertainment.

The firm said that the average investment range is will be between $13.5 Mn (INR 100 Cr) – $20.2 Mn (INR 150 Cr) that will be spread across 10-15 deals.

“Alpha Capital Advisors is largely agnostic to whether these businesses are listed or private including PIPE deals (public investment in private equity),” the firm said.

In June, Alpha Capital Advisors had invested $14.8 Mn (INR 100 Cr) in Mumbai-based supply chain financing startup CredAble in a Series A funding round.

Alpha Capital Advisors was founded by Vishal Ootam and Vivek Anand in 2015 with the primary mandate to invest in scalable entrepreneur-led businesses in India.

Alpha Capital Advisors typically invests in startups by entrepreneurs who have at least more than 10 years of operating experience behind them with a career of at least 15-20 years ahead of them.

Over the last year, Alpha Capital Advisorsl has made investments in InCred Finance (a new age NBFC) and Food Link Services Pvt Ltd, one of India’s leading banqueting and catering companies .

According to the Indian Brand Equity Foundation (IBEF) Fast moving consumer goods (FMCG) is the 4th largest sector in the Indian economy. There are three main segments in the sector – food and beverages which accounts for 19 per cent of the sector, healthcare which accounts for 31 per cent and household and personal care which accounts for the remaining 50 per cent.

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