The subsidiary is preparing to launch an app to directly acquire customers for its financial services offerings
In March 2023, Aditya Birla Capital Ltd incorporated ABCD as a wholly-owned subsidiary
Recently, ABCD launched an omnichannel, multi-mode collections platform called Payment Lounge, powered by payment solutions startup PhiCommerce
Aditya Birla Capital, the holding company of the financial services business of the Aditya Birla Group, is reportedly planning to step up its digital distribution strategy via its incorporated subsidiary Aditya Birla Capital Digital Ltd (ABCDL).
Aditya Birla Capital incorporated ABCDL in March last year to develop an omnichannel direct-to-customer (D2C) platform to not only serve existing customers but also acquire new customers and act as a one-stop-shop for delivering Protecting, Investing, Financing, and Advisory services (PIFA) to them.