Adani’s Super App Push: Adani One Launches Co-Branded Credit Cards With ICICI Bank

Adani One, the super app of the Adani Group, launched co-branded credit cards in partnership with ICICI Bank and Visa to drive further engagement on the digital platform.

The Indian conglomerate said that the cards will be available in two variants – Adani One ICICI Bank Signature Credit Card and Adani One ICICI Bank Platinum Credit Card. The credit cards will have airport-linked benefits in collaboration with Visa. 

The cards will offer up to 7% Adani Reward Points on spending across the Adani Group consumer ecosystem, such as Adani One app, where users can book flights, hotels, trains, buses, and cabs; Adani CNG pumps; Adani-managed airports; Adani electricity bills; and online train booking platform Trainman.

The cards will also offer benefits such as buy one, get one on movie tickets and a 1% fuel surcharge waiver, among others.

The Adani One ICICI Bank Signature Credit Card will have an annual fee of INR 5,000 while the Adani One ICICI Bank Platinum Credit Card comes with an annual fee of INR 750.

Speaking on the development, Jeet Adani, director of the Adani Group, said, “The Adani One ICICI Bank Credit Cards are a window to a seamless digital ecosystem. By leveraging the Adani One platform, which integrates physical B2C businesses into the digital world, users will experience unparalleled convenience and accessibility.”

The Adani Group launched the digital platform Adani One in December 2022 for its airport vertical, where users could book air tickets, check flight status, shop for duty-free products, and avail such other facilities from the app. 

Sandeep Ghosh, group country manager at Visa India and South Asia, said that the cards will empower the globetrotting cardholders with an “elite travel and shopping experience”, both online and offline, elevating their convenience and travel experience.

Adani One clocked annual gross merchandise value of INR 750 Cr in FY24, gaining 30 Mn users. It expects to hit 500 Mn users by 2026.

Meanwhile, Adani is also eyeing to foray into ecommerce and payments space and is in talks with the government-backed Open Network For Digital Commerce (ONDC).

Meanwhile, Adani One’s direct competitor Tata Group’ super app Neu also launched the Tata Neu card in collaboration with HDFC Bank last year.

Meanwhile, on the back of a rally in the broader domestic market ahead of Lok Sabha election results, the total market capitalisation of the Adani Group almost touched INR INR 20 Lakh Cr mark on Monday.