SUMMARY
With the app ‘Adani One’, users will be able to book air tickets, check flight status, shop for duty-free products, get cabs and avail parking facilities
With the alpha launch of Adani One, we have taken a step forward in our digital journey: Adani Group exec
The Indian conglomerate was reported earlier to be launching a ‘super app’ in the next three to six months
Going ahead with its many initiatives of strengthening digital presence, The Adani Group has launched a digital platform for its airport vertical, Adani One.
“With the consumer alpha launch of Adani One, we have taken a step forward in our digital journey. It’s our collective effort to build a digital twin that will eventually parallel our traditional businesses,” Nitin Sethi, senior vice president and chief digital officer for consumer businesses at Adani Group, shared in a LinkedIn post.
With Adani One, users will be able to book air tickets, check flight status, shop for duty-free products, get cabs and avail parking facilities.
“Starting with the airport vertical, this launch aims to gather precious customer insights and feedback that will help us improve their experience across touchpoints and make their experience seamless,” Sethi added.
Earlier, it was reported that the Indian conglomerate is reportedly launching a ‘super app’ in the next three to six months that would connect Adani airport passengers with the consumers of the other Adani Group services. While it is not clear yet if this is the similar one, this could be the initial step to the super app. Gautam Adani had earlier said that his company was looking to build the most influential and profitable super app in the world.
Adani Group’s business portfolio comprises seven publicly traded companies- Adani Group engages at multiple levels with its services including Adani airport, Adani total gas, Adani electricity, Adani Wilmar, and Adani airport. The group has a market cap of more than $225.18 Bn.
As digital becomes mainstream, India’s biggest conglomerates including Tata are taking initiatives to capitalise on the digital boom and looking at building super apps to provide an all-inclusive digital experience to their consumers.
In April this year, Tata Group launched Neu to integrate Tata-owned brands into one super app. However, the app was not able to perform up to initial hype after the launch and received user complaints related to poor experience and payment issues.
While there might be multiple challenges to build a super app, the consumer internet sector which is expected to cross the $1.6 Tn market size by 2025 in India offers more opportunities for such apps.
