Actor Samantha Prabhu Invests In D2C Superfoods Brand Nourish You

Actor Samantha Prabhu Invests In D2C Superfoods Brand Nourish You

SUMMARY

Prabhu’s investment is part of Nourish You’s larger $2 Mn seed funding round, which took place in January

This is Prabhu’s second investment in an Indian startup. Last year, she had invested an undisclosed amount in Hyderabad-based SustainKart.

Nourish You sells healthy snacks, quinoa and chia seeds-based products through its website and ecommerce marketplaces

Actor Samantha Ruth Prabhu has invested an undisclosed amount in D2C superfoods startup Nourish You. 

Prabhu’s investment is part of Nourish You’s $2 Mn seed funding round, which took place in January and saw participation from angel investors Triumph Group’s Y Janardhana Rao, Darwinbox cofounder Rohit Chennamaneni, and Zerodha’s Nikhil Kamath, among others. 

Back then, the startup had said that the funding would be deployed towards marketing, scaling research and development and expanding its portfolio. 

“Investing in Nourish You was a natural progression since I have been consuming their products for a while… I believe that Nourish You can create value while making a positive impact on the health of consumers as well as the planet. I’m excited to partake in their innovative and sustainable approach to business,” Ruth Prabhu said.

Commenting on the development, Nourish You’s cofounder Krishna Reddy said, “We welcome Samantha to the Nourish You family; her thoughts on ancient foods are well aligned with ours… We believe this partnership with Samantha will help us strengthen our position in the market as we unfold India’s superfood growth story.”

Founded in 2015 by Rakesh Kilaru, Krishna Reddy and Sowmya Reddy, Nourish You sells healthy snacks as well as quinoa and chia seeds-based products through its website and ecommerce marketplaces.

This is not the first time that the actor has invested in a startup. Last year, Prabhu kicked off her investor journey by pumping in an undisclosed amount of capital in the Hyderabad-based ecommerce platform for sustainable products, SustainKart. 

Prabhu, along with Sushruthi Krishna, has also cofounded a D2C apparel brand for women called Saaki in 2020.

The startup competes across categories with startups such as Slurrp Farm and The Whole Truth. 

Nourish You operates within the larger D2C healthy foods market, which has recently seen a big spurt in adoption across metro cities. According to a report, the Indian healthy foods segment could grow to a market size of $30 Bn by 2026. 

This has led to increased investor interest, especially from FMCG giants and VC firms. While FMCG major Marico acquired a majority stake in healthy snacks startup True Elements last year, ITC, earlier this year, underlined plans to acquire D2C brand Yoga Bar in multiple tranches over a period of four years. 

In January, Ghodawat Consumer Limited acquired Delhi-based D2C healthy snack startup To Be Honest (TBH) for an undisclosed amount. 

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Actor Samantha Prabhu Invests In D2C Superfoods Brand Nourish You-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Actor Samantha Prabhu Invests In D2C Superfoods Brand Nourish You-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Actor Samantha Prabhu Invests In D2C Superfoods Brand Nourish You-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Actor Samantha Prabhu Invests In D2C Superfoods Brand Nourish You-Inc42 Media
Actor Samantha Prabhu Invests In D2C Superfoods Brand Nourish You-Inc42 Media
You’re in Good company