Actor Kareena Kapoor Khan Invests In D2C Brand Pluckk

D2C fruits and vegetables brand Pluckk has secured an undisclosed amount of funding from Bollywood actor Kareena Kapoor Khan.

Besides, the startup has also onboarded the actor as its brand ambassador.

Founded in 2021 by Prateek Gupta, the startup claims to offer over 400 products across 15+ categories including essentials, exotics, hydroponics, and cuts, mixes. While it currently operates in Mumbai, Delhi, Bengaluru and Pune, it plans to expand to more geographies in the coming quarters.

In addition to Pluckk’s own consumer focussed app, it also sells products via marketplaces and quick commerce platforms, including Amazon, Swiggy, Dunzo, Zepto and Reliance Signature Stores to reach the customers. The D2C brand claims to have sold over 1 Mn products in the last quarter alone.

Commenting on the startup’s expansion goals, Gupta said, “Our vision is to build a pan India fresh food brand dedicated to service the needs of Indian families and homes with our network of over 1,000 farmers.”

Earlier this year, Pluckk secured $5 Mn in seed funding from Exponentia Ventures for team development, tech innovation, creation of the farm to fork infrastructure, customer acquisition and expansion into key metro cities. 

In May, it acquired DIY meal kit platform KOOK for $1.3 Mn in a cash and equity deal.

The trend of actors backing D2C brands has become a new phenomenon in the Indian startup ecosystem. Earlier this year, actor Samantha Ruth Prabhu invested in D2C superfoods brand Nourish You, Bollywood actor Akshay Kumar along with Virender Sehwag invested in Two Brothers Organic Farm. 

Last year, Shilpa Shetty and Nora Fatehi invested in Fullife Healthcare and Curefoods respectively.