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Susan Jones


Susan Jones is the founder of, helping aspiring entrepreneurs develop both the strategy and psychology to create winning businesses. She lectures in Entrepreneurship at Swinburne University and is passionate about empowering women entrepreneurs. You can grab a copy of her free Startup Blueprint: 5 Steps to Launching your 6 figure business.

new ideas-kill startup

Why Too Many New Ideas Can Kill Your Startup

Entrepreneurs are often great at creating new ideas. It’s one of the things we do best. And it can become…

business partner-success

Why You And Your Startup Need To Find A Business Partner

Like life, business is easier (and more fun) when you are doing it with someone else. Successful businesses are a…


Startup 101: How Big Does Your Business Really Need To Be?

We hear stories all the time about startups that have raised millions or been sold for millions. The media is currently…


Why Creativity Is Essential To Your Survival As An Entrepreneur

Creativity and Ideas tend to get a bit of a bashing these…

three month focus

How To Set A Three Month Focus Plan To Achieve Success

There’s a process I have been using for a number of years…

good business idea-startup

How A Good Business Idea Can Increase Your Odds Of Startup Success

This is a post that is long overdue. The startup formula for…

Why You Need To Supercharge Your Startup For Impact

There’s something in you that you HAVE to share with the world.…

How To Be The Change You Want To See In Your Life

For starters, you can find one unproductive habit to change and one…

47 Things You Can Do To Achieve A Better Work Life Balance

One of the topics that is occupying my mind during holiday time…

Dear Founders, Set A Failure Point And Stick To It

Failure isn’t something you want to think about for your startup, but…

The key question an entrepreneur needs to answer

Don’t Be A Wantrepreneur – Take Action, Be An Entrepreneur

Wantrepreneur: n: someone who thinks about being an entrepreneur or starting a…

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