Any app shares the common objective of getting more users aka more downloads, right? Though download numbers most of the time do not correspond to the user engagement, at least you have a scope of unleashing better engagement maneuvers once you have garnered a decent download volume.\r\n\r\nWe agree that the app marketplace is tremendously competitive and you often have very little air to breathe in that crowd. But there are certain ways that helped other successful apps garner a huge number of downloads in no time. Why not try these tested and tried methods?\r\n\r\nHere we introduce 10 time-tested ways to boost download numbers for your app.\r\nNail Your App Store Presence\r\nFirst of all, you need to get your basics right. If you have not published your app yet, you can take time and fix a few things before going public. Don\u2019t you think your app icon is the very first thing that grabs the attention of users in the app store? Naturally, you cannot afford to design an app logo that just fails to catch attention or make any sense of it.\r\n\r\nIn the same breath, you should consider optimising your app description to help the stores find it against relevant searches. These two aspects would give your app the app store presence it deserves. Consider the following tips for app logo, title, and description.\r\n\r\n \tYour logo must be sensible and should represent your app idea or purpose.\r\n \tAvoid using a too-flashy icon design. The simple and straightforward design stands out and is best-remembered.\r\n \tLet your app title be easy to pronounce and remember.\r\n \tYour app description should be simple, straightforward, and clear about what you offer and how you can help the users better.\r\n \tYou can use one or two relevant keywords in the description but avoid stuffing it with too many.\r\n\r\nMarket Your UX (User Experience)\r\nIt is the UX of your app that you should market as loudly as possible because it is what makes one app different from the other. Here are a few key elements that you can talk about in your marketing campaigns:\r\n\r\n \tUniqueness: Is your app really unique in the way it helps the user or on account of app content?\r\n \tEase-of-use: How easy an interface does your app provide? Is it easy to navigate and fast to load?\r\n \tAddressing and feedback: Do you address user concerns and give them feedback promptly? How prompt is your app with regard to responding to users?\r\n\r\nBuild Organic Traffic Through Blogging And Video\r\nAn inbound marketing strategy is incomplete without blogging and video. Blogging helps to generate organic traffic by targetting SEO-friendly keywords of that niche. On the other hand, by posting a video you can easily spread the word.\r\n\r\n \tBlogs published featuring your app should not always promote it directly but can endorse it besides offering valuable information on a topic.\r\n \tTargetting trending blog topics on your niche can be effective.\r\n \tThe video post on your app can be a demo, a promotional one, or a story about your app development.\r\n \tIt\u00a0can be posted on social channels, your own website, video-sharing platforms, and also on the landing page of your app.\r\n\r\nUnique, Engaging, And Mint-fresh Content Works\r\nContent drives traffic on the web.\r\nBut, what about mobile apps? Well, besides app features and UX elements, fresh and unique content is important for mobile apps as well. Remember the following aspects.\r\n\r\n \tUpdate your in-app content frequently to stay relevant and fresh.\r\n \tImprove content often to address user feedback.\r\n \tEncourage users to give feedback and download updates.\r\n \tInform users and let your new update feature prominently with a visually optimised CTA button.\r\n\r\nMind Your Social Media Presence And Engagement\r\nThe social profile of your app is crucial to creating its public image. You should use a tone and create a distinct voice that matches the personality of your app.\r\n\r\n \tEvery social platform demands a specific strategy. For example, Facebook is good to create general buzz and gradually build follower base with interesting contents. Twitter can be great if you can come with relevant tweets on your niche quite often. Google Plus is mostly about connecting with communities and influencers. Pinterest and Instagram can be great if you can come up with interesting visual content.\r\n \tBesides posting information and promotions about your app, it is important to build dialogue engaging your fans. Always ask for their feedback and answer to their comments.\r\n\r\nDo Not Underestimate In-app Feedback\r\nIn-app feedback has remained one of the least-focussed areas for the majority of apps to date. But, there is not a better tool to create conversations with existing users and retain them. Only by encouraging in-app feedback can you know the pulse of your users and give them something to voice their concerns and issues. Consider the following tips:\r\n\r\n \tYou should allow giving feedback as easily as possible.\r\n \tLet them give feedback through the app only. Do not ask to do the same through other channels like email, social media posts, etc.\r\n \tAt the right mobile moment, encourage them to give feedback.\r\n \tGive them thanks for their valuable feedback and promise to address it at the earliest.\r\n \tWhen addressing a customer-raised issue, give the respective customer their due credit.\r\n\r\nUtilise The Power Of Personalised Messaging\r\nPersonalised messages show how your app cares for each individual user and how serious you are in making the app better for their use by addressing individual preferences, constraints, and user contexts. Consider the following tips:\r\n\r\n \tGo deeper into the various demographic, contextual, and purposive aspects while segmenting your audience.\r\n \tAlways send your messages to users at the right mobile moments on the basis of user context. You can then improve the chances of appreciation for your messages.\r\n\r\nInfluencers Count, Use Them Wisely\r\nCan you count on anyone on the web who is taken seriously while reviewing an app? Well, he is the influencer and you should go all out to let him review your app.\r\nEvery app niche has influencers that people depend upon while deciding to download.\r\nYou should target these influencer\/bloggers, review sites, and media that can speak positively about your app. Consider the following tips:\r\n\r\n \tInvite bloggers and web influencers of your niche to review the app. You should allow them free registration to both free and premium versions.\r\n \tReach influential social media personalities who have a great follower base and create a dialogue requesting them to use and share their views on the app.\r\n \tLet your close contacts and peers create buzz about the app and spread the word so that it is heard by influencers as well.\r\n\r\nPre-launch Campaign\r\nYou can only make your launch event matter\u00a0if you follow it with a pre-launch campaign long before the actual app date arrives. Creating early hype can make your launch more effective from a marketing point of view. Here are a few things you can do with a pre-launch campaign:\r\n\r\n \tOffer promo codes to the app audience on social media.\r\n \tEngage the audience in promotional contests.\r\n \tIt can be hugely beneficial if you can coincide your launch with a big event or any trending issue. Infuse your pre-launch campaign with that upcoming event or buzz.\r\n\r\nEvaluate Marketing Results\r\nFinally, it is important to evaluate your success through effective analytics. In that context, focussing on the relevant KPIs is important.\r\n\r\n \tMake use of KPIs measuring your success in organic downloads, app store ranking, app store optimisation, enhancing loyalty and cost-per-download.\r\n \tEvaluate the role and significance of KPIs frequently to check whether they are still relevant in relation to your gross app marketing strategy.\r\n\r\nSo there you have it. Timely strategies and hacks to get your app to the number one spot in the store. All the best!